Go To Market (GTM) B2B Specialist

rmg digital; Swindon; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

An established industry player is seeking a proactive Outbound Specialist (B2B) to join their dynamic team. This role involves managing cold outbound campaigns, enhancing brand visibility, and utilising advanced tools for lead management. You will oversee email infrastructure, create newsletters, and collaborate with the business development team to refine marketing tactics. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a knack for strategic thinking. Join this innovative firm and contribute to impactful marketing efforts in a supportive environment that values growth and creativity.

Benefits

Enhanced maternity and paternity pay

4.5-day working week

Flexible working

Health Shield

Holiday targets

Qualifications

• 1-3 years of experience in Marketing, Sales, or GTM strategies.
• Proficiency with Smartlead.ai, Apollo.io, and automation tools.

Responsibilities

• Manage cold outbound campaigns and lead databases.
• Develop messaging for email campaigns and optimise outreach strategies.
• Collaborate with the Business Development team for lead management.

Skills

Self-Starter

Communication Skills

Analytical Mindset

Tech-Savvy

Strategic Thinking

Problem-Solving

Organisation

Adaptability

Collaboration

Attention to Detail

Education

Relevant work experience in Marketing, Sales, or GTM strategies

Tools

Smartlead.ai

Instantly.io

Apollo.io

Clay

Airtable

Make.com

Zapier

Beehive.com

Job description

Location: Swindon - Hybrid

Salary: £30,000-£35,000 per annum + Benefits & Bonus (including enhanced maternity and paternity pay, a 4.5-day working week, flexible working, Health Shield & holiday targets)

Company Overview:

RMG Digital is a leading technology recruitment business specialising in matching exceptional tech talent with top-tier organisations. We are seeking a proactive and skilled Outbound Specialist (B2B) to join our team. In this role, you will manage cold outbound campaigns, data handling, and lead management to drive our marketing efforts and enhance brand visibility.

Role Overview:

As an Outbound Specialist (B2B) at RMG Digital, you will oversee the execution of outbound campaigns, maintain email infrastructure, and manage lead databases. Your expertise in tools like Smartlead.ai, Instantly.io, Apollo.io, Clay, Airtable, and automation platforms like Make.com or Zapier will be essential in optimising campaigns and streamlining internal operations.

Additionally, you will be responsible for newsletter creation, collaborating with the business development team, and managing outreach strategies to refine marketing tactics.

Key Responsibilities:

1. Build, manage, and maintain cold outbound campaigns, primarily through email but also exploring other outbound methods.
2. Develop messaging for cold email campaigns, focusing on engagement and lead conversion.
3. Utilise tools such as Smartlead.ai / Instantly.io, Apollo.io, and Clay for campaign execution and optimisation.
4. Create and implement cold email infrastructure using multiple email inboxes across different platforms, with a deep understanding of email deliverability.
5. Manage domain health, including domain rotation and mailbox maintenance to ensure high deliverability rates.
6. Identify, evaluate, and test new campaign angles and niches to increase positive replies and lead quantity.

Data Management and Lead Handling:

1. Build a list-building process combining multiple data sources to create high-intent prospect lists.
2. Scrape and manage leads from platforms like Apollo.io and format them using Clay for outbound campaigns.
3. Maintain data accuracy and lead quality in Airtable, ensuring actionable and up-to-date databases.
4. Coordinate with the Business Development (BD) team to ensure leads are effectively worked and to gather feedback for continuous campaign improvement.

Automation and Internal Operations:

1. Utilise tools such as Make.com or Zapier (to a high level) to manage and automate internal operations related to marketing and GTM strategies.
2. Design, build, and maintain automation workflows to streamline data management, lead handling, and campaign execution.
3. Ensure automations are optimised for efficiency and reliability, reducing manual tasks and improving overall campaign performance.

Newsletter Creation:

1. Build and manage a monthly newsletter for warm leads using the Beehive.com platform (platform experience would be nice but not required).
2. Develop compelling content, subject lines, and CTAs to maximise engagement and conversion rates.
3. Ensure the newsletter aligns with broader marketing strategies and maintains consistent brand messaging.

Campaign Optimisation and Reporting:

1. Conduct A/B testing and other optimisation techniques to improve outbound campaign performance.
2. Evaluate campaign performance and recommend optimisations to help achieve campaign KPIs such as positive replies, meetings booked, revenue generated, and client satisfaction.
3. Prepare detailed reports showcasing progress, results, and actionable insights for continuous improvement.

AI and Data Scraping Proficiency:

1. Utilise platforms such as Clay for AI lead enrichment, data scraping, and campaign creation to maximise ROI.
2. Leverage AI models and prompt engineering to enhance campaign targeting and messaging.

Key Performance Indicators (KPIs):

1. Positive Replies: Weekly/Monthly targets.
2. Meetings Booked: Monthly/Quarterly targets.
3. Revenue Generated: Monthly/Quarterly targets.
4. New Ideas Proposed: Monthly recommendations for campaign improvements.

Required Skills:

1. Self-Starter & Self-Learner: Ability to take ownership of projects, proactively seek out information, and continuously learn new tools and strategies without extensive supervision.
2. Communication Skills: Excellent written and verbal communication skills; able to convey ideas clearly and collaborate effectively with the wider team.
3. Analytical Mindset: Strong analytical skills to interpret campaign performance data and make informed decisions.
4. Tech-Savvy: Quick learner of new technologies and software with the ability to stay updated on industry trends and adopt new tools rapidly.
5. Strategic Thinking: Ability to develop and refine outreach strategies, identify new angles for campaigns, and align them with broader marketing goals.
6. Problem-Solving: Strong problem-solving skills to troubleshoot deliverability issues, automation challenges, and data inconsistencies.
7. Organisation & Time Management: Ability to manage multiple projects, prioritise tasks effectively, and meet deadlines in a fast-paced environment.
8. Adaptability: Open to feedback and able to adjust strategies based on campaign performance and evolving business needs.
9. Collaborative: Comfortable working with cross-functional teams, including business development, marketing, and operations.
10. Attention to Detail: High level of accuracy and attention to detail in managing data, writing outreach messages, and creating reports.

Qualifications and Experience:

1. Experience: 1-3 years of relevant work experience in Marketing, Sales, or GTM (Go-to-Market) strategies.
2. Tools Proficiency: Experience with Smartlead.ai or Instantly, Apollo.io, Clay, Airtable, and knowledgeable of the latest AI Sales tools.
3. Automation Expertise: Proven ability to use Make.com or Zapier to a high level for managing and automating internal operations.
4. Cold Outreach Skills: Proven ability to write high-performing cold emails.
5. Industry Knowledge: Experience in the Tech, SaaS, or software industry is preferred but not required.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing and Business Development

Industries: Staffing and Recruiting