Go To Market Digital Account Manager

Hotelbeds; Brighton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A global travel services provider based in the UK is seeking a digital marketing expert to manage their B2C platform and oversee B2B accounts. The ideal candidate will implement marketing strategies and demonstrate expertise in digital marketing. Responsibilities include managing PPC campaigns, Google Analytics, and creating marketing emails. A degree in Digital Marketing or Business and CIM Certification are required. Join an innovative team during this exciting phase of transformation.

Benefits

Attractive benefits package

Innovative, multicultural environment

Career development opportunities

Responsibilities

• Manage Google Analytics daily.
• Oversee PPC campaigns and spending.
• Send marketing emails and create campaigns.
• Manage website functionality and report bugs.
• Use basic HTML skills to edit website content.
• Manage affiliate program relationships.
• Create reports for clients using Google Analytics.
• Manage client touchpoints with White Label partners.
• Oversee Reviews.io platform.
• Create white label solutions.
• Manage B2B2C industry partner accounts.

Skills

Knowledge of technical SEO

PPC campaign management

Familiarity with SEMrush

Experience with Klaviyo

Basic coding skills

Proficiency with Canva

WordPress blogging

Knowledge of Google Search Console

Education

Degree in Digital Marketing or Business

CIM Certification

Job description

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities, and payments through our network of 300,000 hotels worldwide, 60,000 high-value clients such as tour operators, travel agents, and loyalty schemes across 140 source markets. We are tech-driven, customer-first, and have a strong commercial team with extensive local knowledge. Our team, Team HBX Group, is passionate and innovative, embodying our motto to ‘move fast, dream big, and make a difference’ daily. We believe that our success stems from the combination of tech, data, and people, complemented by our ‘global approach, local touch’ mentality. Headquartered in Palma, Mallorca, we employ around 3,500 people worldwide.

Job Description

We are seeking a versatile digital marketing expert to manage our direct B2C platform and oversee account management of our White Label Solutions for B2B clients within the travel industry.

The ideal candidate will implement marketing strategies across B2C and B2B2C channels, demonstrating expertise in digital marketing disciplines and proven methodologies.

The candidate must possess a customer-first mindset and strong commercial acumen.

Responsibilities

• Manage Google Analytics daily
• Oversee PPC campaigns and spending
• Send marketing emails, segment customers, and create email flows and campaigns to maximize sales
• Manage website functionality, report bugs, and test platform updates
• Use basic HTML skills to edit website content and manage WordPress blog content
• Manage affiliate program relationships and communications
• Create and present reports for clients using Google Analytics and internal MI
• Manage client touchpoints and enhance marketing efforts with White Label partners
• Oversee Reviews.io platform management
• Create white label solutions
• Manage B2B2C industry partner accounts

Skills

• Preferred: Knowledge of technical SEO
• Experience managing and optimizing PPC campaigns with Google AdWords
• Familiarity with tools like SEMrush for keyword and competitor analysis
• Experience with Klaviyo or similar email platforms
• Basic coding skills for website content editing
• Moderate proficiency with Canva or similar tools
• Experience with WordPress blogging
• Knowledge of Google Search Console
• Advantageous: Experience managing White Label Solutions, API integrations, and project management certifications

Qualifications

• Degree in Digital Marketing or Business
• CIM Certification

Join us during an exciting phase of transformation as we aim to become the world’s leading travel services provider. We seek proactive individuals eager to ride this wave of change.

We offer an attractive benefits package and the opportunity to work in:

• An innovative, engaging, multicultural environment
• Building strong international relationships and friendships
• Developing your career locally or at one of our global locations