Global Sponsorship & Growth Partnerships Lead

NFL UK & Ireland; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

NFL UK & Ireland is seeking a Manager, Global Sponsorship & New Business Development to drive revenue through global partnerships and new business opportunities. You will identify, pursue, and close strategic sponsorships across international markets, engaging senior brands and decision-makers to grow the league’s reach.

Reporting to a senior director, you will lead multi-market sales cycles, collaborate with marketing and operations, and build compelling proposals that align partner objectives

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, Communications, or related discipline.
• Minimum of 5 years in sponsorship sales and/or business development in sports industry.
• Proven track record in developing new business and securing complex partnerships.
• Excellent written, verbal, and presentation skills.
• Proficiency in MS Office; strong PowerPoint and Excel.
• Highly organized with strong PM and time-management skills.
• Willingness to travel internationally.
• Fluency in French and/or Spanish preferred but not required.

Responsibilities

• Build and manage a pipeline of global and regional partners to meet sponsorship revenue targets.
• Identify and qualify new opportunities through market research and prospecting, especially in international markets where dedicated sales resources are limited.
• Develop and maintain relationships with senior marketing executives, Fortune 500 decisionmakers, agency leaders, and other key influencers.
• Lead the full sales process—from prospecting and outreach through pitch development, negotiation, and contract execution.
• Collaborate across the NFL to develop creative, integrated partnership opportunities that align with prospective partners’ business objectives while supporting the league’s strategic priorities.
• Partner with cross-functional teams to create customized sponsorship platforms that maximize commercial value.
• Develop compelling sales presentations, proposals, and partnership strategies tailored to individual prospects.
• Maintain accurate sales pipeline data, forecasts, and reporting while ensuring opportunities progress efficiently through the sales cycle.
• Partner with the Director to support and manage the Sponsorship Business Development Coordinator and contribute to the team’s overall success.
• Contribute new ideas and commercial thinking that help unlock incremental sponsorship opportunities and drive long-term revenue growth.

Skills

Sponsorship sales

Business development

Strategic partnerships

Relationship management

Presentation skills

Market research

Pipeline management

International business

PowerPoint

Excel

Education

Bachelor’s degree in Marketing, Business, Finance, Communications, or related

Tools

PowerPoint

Excel

Job description

NFL UK & Ireland is seeking a Manager, Global Sponsorship & New Business Development to drive revenue through global partnerships and new business opportunities. You will identify, pursue, and close strategic sponsorships across international markets, engaging senior brands and decision-makers to grow the league’s reach.

Reporting to a senior director, you will lead multi-market sales cycles, collaborate with marketing and operations, and build compelling proposals that align partner objectives