Global Social Media Senior Specialist - Employer Brand

The Boston Consulting Group GmbH; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading consulting firm seeks a creative Social Media Specialist to enhance employer branding across platforms like LinkedIn and Instagram. This role involves executing innovative campaigns, focusing on engaging content and data-driven strategies to attract diverse talent. Ideal candidates will possess 3-5 years of social media experience, storytelling skills, and a strong understanding of trends.

Qualifications

• 3-5 years in social media, especially LinkedIn.
• Comfortable creating visual content and/or collaborating with creative teams.
• Experience running paid ads on social platforms.

Responsibilities

• Shape and execute innovative social media campaigns.
• Manage both organic and paid strategies.
• Collaborate globally with various teams.

Skills

Social media experience

Employer branding

Digital marketing

Storytelling

Content creation

Data-driven mindset

Emerging social media trends

Tools

Figma

Adobe Suite

Video editing packages

Job description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

You will shape and execute innovative social media campaigns that help showcase BCG as an employer of choice, bringing our culture, people, and impactful work to life across various platforms (LinkedIn, Instagram, TikTok, etc.). Collaborating globally with marketing, communications, recruiters, consultants, and the people team, you’ll tell authentic stories through engaging content that resonates with top diverse talent worldwide.

You will manage both organic and paid strategies, stay ahead of social trends, and continually explore new ways for BCG to lead conversations in employer branding. Your creativity, innovation and strategic insight will drive how we position ourselves to attract and engage exceptional talent

YOU’RE GOOD AT:

• Experience in social media, employer branding, and/or digital marketing
• Strong writing tailored for social media and storytelling skills
• Creating impactful paid social campaigns, including influencer activations
• A hands-on content creator with a visual eye—comfortable briefing creative teams or producing assets yourself
• A data-driven mindset with experience using insights to optimize strategy & performance
• A genuine interest in careers, talent, and what makes a workplace truly exceptional
• Staying current with emerging social media trends and technologies, including Generative AI

What You'll Bring

• 3-5 years in social media, especially LinkedIn
• Proven skills in writing and storytelling to create compelling content.
• Comfortable creating visual content and/or collaborating with creative teams; familiarity with Figma, video editing packages or Adobe suite a plus.
• Good understanding of BCG’s thought leadership agenda and employer branding strategies.
• Proven ability to work with senior executives and teams that operate globally.
• Proficiency in using analytic tools to measure business value
• Experience running paid ads on social platforms; LinkedIn and Meta business manager for Instagram and Facebook.

Who You'll Work With

You’ll join our dynamic global Social Media team, closely collaborating with specialists in paid media, content, events, employee advocacy, and more. You will also partner with diverse BCG Recruitment and Employer Branding teams across regions, ensuring alignment and cultural relevance in our social strategies.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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