Global Social Media Manager

Zeal Group; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading FinTech organization is seeking a Global Social Media Manager to enhance its social presence across various platforms. The role requires strong strategic abilities, community engagement skills, and a passion for storytelling to resonate with audiences globally. Ideal candidates should have social media marketing experience, particularly in fast-growth digital brands.

Qualifications

• 4–6 years of experience in social media marketing, ideally in fintech.
• Experience managing multi-market, multi-platform social strategies.
• Strong writing and editing skills.

Responsibilities

• Create a compelling global social media strategy.
• Launch and manage community-driven content and UGC campaigns.
• Drive organic follower growth and engagement across key platforms.

Skills

Social Media Marketing

Content Creation

Community Engagement

Analytics

Education

Bachelor’s degree in Marketing, Communications, or related fields

Job description

Zeal Group is an award-winning FinTech organization committed to offering innovative products and solutions. Established in 2017, we have rapidly expanded to a team of over 700 employees globally .

With offices strategically located across Europe, Asia, North & South Africa, the Middle East, and South America, our technology hubs are centered in Cyprus and the Netherlands .

We pride ourselves on being a people-oriented and product-focused company that values growth, collaboration, and groundbreaking technology .

About this role

We’re looking for a Global Social Media Manager to shape the voice of Zeal Group, and particularly its newest brand, Traze, across platforms and markets. You’ll lead the charge in building a social presence that’s smart, credible, and culturally in-tune — one that simplifies trading, champions real traders, and brings our brands to life globally.

This role sits within the global brand function and reports directly to the Global Head of Communications. You’ll work closely with content, design, product, and regional marketing teams to turn market insight into social storytelling.

Brand Voice & Global Storytelling

• Create a compelling global social media strategy for Traze as well as Employer Branding activities
• Execute and maintain a consistent, engaging tone of voice that blends market credibility with approachability within our channels.
• Adapt brand voice across platforms (Instagram, X, TikTok, LinkedIn, YouTube) while keeping it clear, concise, and platform-appropriate.

Community Engagement & UGC Activation

• Launch and manage community-driven content, including UGC campaigns, Trustpilot initiatives, trader tips, testimonials, and success stories.
• Use polls, behind-the-scenes content, challenges, and engagement tools to build two-way conversations — especially with early adopters.

Content & Calendar Ownership

• Build and execute a global social media content calendar, with inputs from local teams, global trends, and platform updates.
• Use a variety of content sources – from the design team, to UGC & testimonials, to own pieces (ie Canva or native tools)
• Align content with market events, financial news, feature drops, and cultural moments to increase relevance and reach.

Channel Growth & Performance Optimisation

• Drive organic follower growth, reach, and engagement across key platforms.
• Track performance via native and third-party analytics (e.g. Sprout, Later, Meta, GA4) and refine strategy based on data.

Cross-Functional Collaboration

• Partner with creative, product, regional, and content teams to ensure social integrates seamlessly with campaigns, product launches, and group-wide narratives.
• Brief and manage external contributors or agencies when needed.

Qualifications

• 4–6 years of experience in social media marketing, ideally in fintech, trading, or fast-growth digital brands
• Demonstrated experience managing multi-market, multi-platform social strategies
• Bachelor’s degree in Marketing, Communications, or related fields (not essential)
• Deep knowledge of social best practices, platform trends, and storytelling formats
• Strong writing and editing skills with a knack for simplifying complex topics
• Experience using scheduling and reporting tools
• Comfort working with analytics to test, iterate, and improve performance