Global Social Media & Influencer Manager (Relocation to Ho Chi Minh City)

Elfie; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A health-tech startup is looking for a Social Media & Influencer Manager to drive user acquisition and engagement globally. This role involves developing comprehensive social media strategies, collaborating with influencers, and analyzing campaign metrics. Candidates should have a background in marketing, with a focus on social media in the healthcare sector, and at least 5 years of experience. The position offers relocation support to Ho Chi Minh City, hybrid working, and various employee perks.

Benefits

Relocation Support

Permanent Global Contract

Private Healthcare

Top-Tier Tech Setup

Career Growth Framework

Bonus Scheme

14 Days PTO + Public Holidays

Hybrid Working

Free Lunch and Dinner

Qualifications

• Minimum 5 years of experience in social media marketing, 3 years in healthcare.
• Proven track record of user engagement through campaigns.
• Strong understanding of performance marketing.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Source and onboard local influencers.
• Create and curate engaging content for social media platforms.
• Analyze campaign metrics and adapt strategies.
• Ensure compliance in social media activities.

Skills

Organic global social media marketing

User growth strategies

Social media analytics

Communication skills

Education

Bachelor's degree in Marketing or Communications

Job description

This role is based at our head office in Ho Chi Minh City. We provide relocation support!

At Elfie, we’re not just building a health tracking app. We’re changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you’ve just found your next move.

We provide relocation support for expats, and a seat at the table of one of Asia’s most exciting mobile health-tech companies.

Curious to learn more about our team, culture, and what it's like to relocate to Vietnam?
Click here to find out more on our careers page!

About The Role

The social media & influencer manager supports Elfie’s mission to fight chronic disease by amplifying its message through engaging content, effective strategies, and influencer partnerships. By collaborating with influencers, you'll expand brand reach, drive user acquisition, and build a supportive, health-conscious community across Elfie’s global markets.

What You’ll Get

• Relocation Support - Discussed on a case-by-case basis
• Permanent Global Contract - With a competitive salary
• Private Healthcare - From day one
• Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
• Career Growth Framework - Clear, personalised, and fast-moving
• Bonus Scheme - Performance-related, quarterly paid
• 14 Days PTO + Public Holidays - Real time off
• Hybrid Working - 3 days in the office per week in Ho Chi Minh City
• Refreshments - Free Lunch and Dinner every day for you to enjoy

What You’ll Do

• Develop and execute a comprehensive social media strategy at both global and market-specific levels, ensuring alignment with the company’s growth objectives and expansion plans.

• Source and onboard local influencers in each country in partnership with local teams, including identifying talent, negotiating contracts, and managing relationships throughout campaigns.

• Oversee influencer collaborations by coordinating content creation, ensuring brand alignment, and guaranteeing timely delivery according to agreed schedules.

• Create and curate engaging, on-brand content for multiple social media platforms (Instagram, Facebook, YouTube, etc.), tailored to resonate with diverse markets.

• Manage Elfie’s social media calendar, ensuring consistent, timely, and localized posting across all markets.

• Analyze social media and influencer campaign metrics, delivering regular performance reports and adapting strategies to maximize reach and engagement.

• Collaborate with cross-functional teams to integrate social media and influencer activities with broader marketing campaigns and product launches.

• Monitor social media trends, influencer landscape, and competitor activities to inform ongoing strategy and content innovation.

• Ensure compliance and brand safety in all influencer and social media activities, maintaining high standards of authenticity and professionalism.

What You’ll Need

• Bachelor's degree in Marketing, Communications, or related field

• Minimum 5 years of experience in organic global social media marketing (building social media growth strategies). At least 3 years of experience in the healthcare industry

• Proven track record of driving user growth and engagement through social media campaigns

• Strong understanding of social media analytics and performance marketing

• Excellent written and verbal communication skills in English (additional languages are a plus)

Why Join Elfie?

We're a global start-up that is mission-led, and fiercely product-driven.

We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world’s largest self-reported medical record platform — across all therapeutic areas.

We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.

Try Elfie for yourself by downloading it on the App Store for IOS or Google Play store for Android

What Now?

Apply today for immediate consideration! Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info.