Global Professional Marketing Senior Associate Germ Protection

Reckitt Benckiser LLC; Slough; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Global Professional Marketing Senior Associate to enhance HCP engagement for their renowned Germ Protection brands. This role is pivotal in shaping strategies and creating impactful communication materials that resonate with healthcare professionals. You will collaborate within a dynamic team, leveraging insights and scientific evidence to drive category growth and advocacy. Join a forward-thinking company committed to nurturing talent and promoting a culture of inclusion, where your contributions will make a significant difference in the health and hygiene sector. This is an exciting opportunity to grow your career while making a positive impact on society.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• Experience in developing healthcare communication materials for HCP audiences.
• Strong analytical and conceptual skills to develop strategies and tactics.

Responsibilities

• Lead global HCP engagement strategies for Dettol and Lysol.
• Develop evidence-based communication materials for HCPs.

Skills

HCP communication

relationship building

analytical skills

communication skills

marketing strategy

Education

Bachelor's degree in Marketing or related field

Experience in medical marketing

Tools

HCP toolkits

insight analysis tools

Job description

Global Professional Marketing Senior Associate Germ Protection

City: Slough

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Category Growth Organisation

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Health Professional (HCP) marketing is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care, Intimate Wellness and Hygiene. The Global Health Professional Marketing team designs strong strategies and develops tested content to win with Healthcare Professionals (HCP) using patient insights, innovations, scientific evidence, Go To Market (GTM) roadmaps, and toolkits, which are implemented in country and measured against Key Performance Indicators. The purpose of this role is to lead global HCP engagement and endorsement strategies and HCP toolkit delivery activities at the category level for Germ Protection, primarily Dettol and Lysol.

You will contribute by working within the Category Growth Organisation (CGO) team in delivering global HCP engagement strategies and success models for Dettol and Lysol whilst utilising the science of our categories and brands to support the delivery of comprehensive HCP toolkits for country activation across geographies and channels of communication.

Your responsibilities

• Deep understanding of HCP/patient insights, category and brand science, develop robust and evidence-based HCP communication materials which drive HCP awareness, advocacy and category leadership.
• Develop the HCP insight plan in partnership with I&A which evolves the strategic direction for HCP engagement and ensures projects and toolkits deliver HCP recommendation and endorsement.
• Work hand in hand with global regulatory, global medical science, CGO marketing, global pharmacy sales and the countries to refine HCP strategies, support development of HCP relevant evidence pipelines, evidence communication plans, NPD/EPD/BDI pipeline and ensure copy approval of HCP toolkits.
• Creation of compelling and HCP validated communication narratives which are brought to life in HCP toolkits which allow countries to activate across HCP channels of communication.
• Management of external agencies in the delivery of global HCP toolkits and educational initiatives.
• Develop working relationships & partnerships with external key opinion leaders (KOL’s) and professional organisations in delivery of HCP communication strategies.
• Manage long-term global KOLs who support a range of HCP communication initiatives including brand fight, product launches, educational programme development and category guidelines.
• Support the development and optimisation of HCP communication go-to-market plans for launches and relevant product launches.
• Deployment of HCP communication initiatives in a compelling yet informative way to the countries.
• Guide and drive the publication of brand & category data with internal and external experts to support HCP communication and recommendation.

The experience we're looking for

• Culturally aware and able to operate with an international outlook.
• Ability to build good relationships and challenge constructively and confidently with strong evidence of where you have developed new and strategically important relationships with external bodies or experts to deliver measurable business results.
• Strong entrepreneurial, conceptual and analytical skills with ability to collate and process data, develop strategies, tactics and measurable implementation in line with opportunities and changes within the markets.
• Would suit an individual with a scientific, sales or medical marketing background who has experience in communications.
• Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans whilst being resilient and able to respond under pressure.
• Possess excellent communication and influencing skills both verbally and written in the English language and communicate across a range of stakeholders both internal and external.
• Experience in developing and creating medical or healthcare materials/content/assets for HCP audiences including training materials.
• Previous experience of professional marketing or sales within OTC self-care categories would be an advantage.
• Ability to lead by embracing the leadership behaviours, living Reckitt purpose, fight and compass, finding improvement areas in the process and the team, actively listen to them and focusing on what really matters to inspire them and help them grow in their position and in the company.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.