Global Performance Business Director

Publicis Groupe Holdings B.V; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International, Publicis Groupe's digital-first agency, leads the global Digital Hub for The North Face, guiding social, search and programmatic activation across multiple markets. This role sits in a senior leadership capacity to drive growth and client value.

You will partner with client teams and heads of biddable channels to deliver digital excellence, insightful analytics, and future-ready media planning for a leading outdoor brand.

Qualifications

• Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market).
• Experience across digital reporting, ad technology, governance.
• Experience in leading large digital activation teams across multiple locations.
• Experience managing senior stakeholders and building trust and credibility.
• Experience working across multiple markets and managing a diverse team.
• Ability to managing upwards and engage with senior leadership within Publicis.
• Integrated, strategic media experience with an excellent understanding of the digital lamdscape, emerging tech and trends and new opportunities in this space.
• Strong team leader who provides support and empathy for all team members.

Responsibilities

• Lead the global Digital Hub (social, search, programmatic activation) and drive business growth for the digital account.
• Build strong relationships with client teams and heads of biddable channels to drive digital excellence and insight for future planning.
• Report to Global Client Lead on The North Face account.
• Be a senior leadership liaison between client, account team and media buyers.

Skills

Digital channel strategy

Planning and activation

Social

Search

Programmatic

E-commerce

Digital reporting

Ad technology

Governance

Leading teams

Stakeholder management

Multi-market collaboration

Senior leadership engagement

Digital landscape awareness

Mentoring

Tools

none

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’sleadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

About the client....

Born in Yosemite Valley in 1966, The North Face is built on a spirit of exploration, innovation and human progression. Inspired by athletes and adventurers who push the limits of what is possible, the brand creates performance-driven products and experiences that empower people to explore without boundaries.

At the heart of The North Face are two key consumer mindsets. The Obsessed Explorer seeks technical excellence, durability and authentic performance, relying on brands with proven expertise in demanding outdoor environments.

The Expressive Explorer views the outdoors as a form of self-expression, valuing products and stories that combine functionality, creativity and cultural relevance.

As a globally recognised brand, The North Face continues to challenge convention, inspire exploration and redefine the future of outdoor performance and culture.

Our role as their strategic media partner is to deliver connected, insight-led media strategies that support brand growth, drive demand, and create meaningful business impact across EMEA markets

Responsibilities

About the role....

This role is dedicated and will sit within the new team at Zenith International leading the global Digital Hub (social, search, programmatic activation) and overall business development and growth of the digital account. You will be expected to form a strong relationship the client team and heads of biddable channels, to collaborate and develop digital excellence, growth, and meaningful insight informing future media planning. Reporting into the the Global Client Lead, working on one of the world’s largest and most exciting outdoor apparel brands

As one of the senior leadership team members on the account, you will be the connection point between the client/s, the account team and the media buyers.

#LI-MP1

Qualifications

What you need to succeed....

• Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
• Experience across digital reporting, ad technology, governance
• Experience in leading large digital activation teams across multiple locations
• Experience managing senior stakeholders and building trust and credibility
• Experience working across multiple markets and managing a diverse team
• Ability to managing upwards and engage with senior leadership within Publicis
• Integrated, strategic media experience with an excellent understanding of the digital lamdscape, emerging tech and trends and new opportunities in this space
• Strong team leader who provides support and empathy for all team members

Additional information

Zenith International

offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.