Global Partner Activation Manager

AFCB Sydney Supporters Group; Bournemouth; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Free onsite parking

Season ticket and complimentary/paid/

Subsidised lunches and snacks

Discounts at club store

Health plan with Simplyhealth

Employee Assistance Programme

Eye tests and glasses subsidies

Club pension & Life Assurance

Paid parental leave

Club events and social activities

Paid volunteer opportunities

Birthday leave

Job summary

AFC Bournemouth is seeking a Global Partner Activation Manager for our commercial team at the Vitality Stadium, Bournemouth. You will manage and grow sponsor relationships, support contract renewals and upsells, and help drive commercial revenue across a varied partner portfolio.

Reporting to the Head of Global Partner Activation, you will coordinate activations, work with multiple departments, and attend events to deliver assets and KPI targets while developing opportunities for new business.

Qualifications

• Degree level education preferred.
• At least three years’ experience in a similar role.
• Business-to-business sales and account management experience.
• Leadership and people management capability.
• Exceptional communication, both on the phone and face-to-face.
• Able to work well in a dynamic team and on own initiative.

Responsibilities

• Oversee activation and ensure sponsorship elements are fulfilled for assigned partners.
• Lead activations documents shared with internal departments outlining expectations.
• Hold meetings with department heads to ensure assets are executed on time.
• Activate and build client relationships on matchdays and events.
• Attend non-matchday events to manage partner activation and involvement.
• Liaise with stadium operations for sponsorship topics.
• Produce Salesforce reports to monitor assets delivery.
• Present inventory and data insights for partner accounts at season milestones.
• Drive strategic plan development for renewals and upsells.

Skills

Communication

Leadership

Account management

B2B sales

Initiative

Education

Degree preferred

Job description

Global Partner Activation Manager

Application Deadline: 26 August 2026

Department: Club - Commercial

Employment Type: Permanent - Full Time

Location: Vitality Stadium, Bournemouth

Reporting To: Head of Global Partner Activation

Description

The Global Partner Activation Manager is part of AFC Bournemouth’s commercial team and provides crucial support managing and growing relationships with sponsors and partners. The Manager will support the Head of Global Partner Activation and the wider team to ensure contractual sponsorship elements are fulfilled and executed efficiently for a varied list of business partners.

The role holder will act as a senior point of contact within the team and help generate commercial revenue by assisting with contract renewal/refreshing, and opportunistically upselling to their assigned partners, identifying new business opportunities, improve profitability and deliver against KPI’s.

This position will be based at Vitality Stadium Bournemouth and will report to the Head of Global Partner Activation.

The successful candidate will be expected to attend AFC Bournemouth home, as well as non-first team home fixtures and events. This can include working evenings, weekends and public holidays as assigned. The club has various policies in place to allow for time off where this working is required.

Key Responsibilities

• Oversee activation and ensure contractual sponsorship elements (matchday and non-matchday assets) are fulfilled/executed properly for assigned AFC Bournemouth partners.
• Lead on and update the activations central delivery documents which is shared with internal departments to outline contractual expectations for the season ahead.
• Hold meetings with other departmental managers and heads of department to ensure contracted sponsor assets are executed on time and accordingly.
• To activate, host and build client relationships on matchdays and non-matchdays – including The Net and club commercial events.
• Attend non-matchday/community events on behalf of the Club as needed to manage partner activation/involvement in those events.
• Serve as liaison with the Vitality Stadium operations team for all sponsorship-related topics.
• Be knowledgeable and trained in Salesforce.
• Produce monthly salesforce reports that will form part of a working group with the activations team which focuses on delivery of assets and sharing best practice.
• Attend contracted appearances, commercial shoots, etc. as needed at sponsor’s business, community service event and/or other specified locations.
• Track and report on partnership performance using metrics such as brand exposure, fan engagement and digital reach.
• Present inventory and data insights for assigned partner accounts at the start of the season, mid-season and end-of-season.
• Lead on the closed-season commercial re-branding document for the partnership programme.
• Drive and be responsible for developing and managing a strategic plan for all of our assigned accounts that are up for renewal/expiring.
• Coordinate internal creative meetings with other departments to develop innovative assets and ideas for your assigned sponsors.
• Bring new and compelling ideas to current partners whenever possible (i.e. - upsell opportunities).
• Develop and maintain excellent relationships and communication between the Partnerships department and other departments such as Brand & Design, Community Sports Trust, Marketing, Media, Operations, and Ticketing.
• Other duties as assigned from time to time.
• As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.
• As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.
• Obligation to adhere to the club’s health and safety policy and procedures.
• As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.

Skills, Knowledge and Expertise

• Degree level education (preferred.
• At least three years’ experience in a similar role.
• Business-to-business sales and account management experience
• Leadership and people management capability.
• Exceptional communication, both on the phone and face-to-face.
• The ability to work as a member of a dynamic team but also able to work effectively on own initiative.

Benefits

• Free onsite parking.
• Season ticket and allocation of complimentary/purchased tickets (subject to availability).
• Subsidised lunches and complimentary healthy snacks throughout the day.
• Discounts at the club Superstore.
• Access to Health Cash Plan with Simplyhealth.
• Employee Assistance Programme
• Contribution towards eye tests and glasses.
• Discounts and benefits from partners and local businesses.
• Club pension & Life Assurance Scheme.
• Paid parental leave (bank of five days per year).
• Club events or other social events throughout the year run by our club social team.
• Paid volunteer opportunities (2 days per year).
• Paid day’s leave on your birthday.