Global Offshore Product Marketing Lead

Alfa Laval Corporate AB; Camberley; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in offshore services is seeking a Product Marketing Manager to enhance their offshore domain portfolio. This role involves defining and communicating product value across global markets, crafting compelling messaging, and driving marketing initiatives. The ideal candidate has 3+ years of B2B product marketing experience, is familiar with offshore operations, and possesses strong communication skills. A hybrid work model is offered, along with opportunities for international development and growth.

Benefits

Global mission

Innovative work environment

Hybrid Work Model

International development opportunities

Qualifications

• 3+ years of experience in B2B product marketing, especially in relevant industries.
• Solid understanding of offshore operations and/or weather-related services.
• Hands-on experience with CRM and marketing automation tools.

Responsibilities

• Craft compelling product positioning and messaging.
• Drive global go-to-market initiatives and launch campaigns.
• Support sales enablement through high-impact materials.
• Continuously analyze customer personas and market shifts.
• Gather and implement customer feedback into marketing plans.
• Guide consistency of messaging across digital channels.
• Monitor campaign performance and adapt strategies.
• Advance the adoption of AI tools in marketing.

Skills

B2B product marketing

English communication

Analytical mindset

CRM and marketing automation tools

Collaborative working style

Curiosity for AI tools

Tools

HubSpot

Job description

A leading company in offshore services is seeking a Product Marketing Manager to enhance their offshore domain portfolio. This role involves defining and communicating product value across global markets, crafting compelling messaging, and driving marketing initiatives. The ideal candidate has 3+ years of B2B product marketing experience, is familiar with offshore operations, and possesses strong communication skills. A hybrid work model is offered, along with opportunities for international development and growth.