Global Media Strategy & Planning Lead

Adelphi Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Initiative is seeking a Global Planning Lead to shape Volvo's global media planning strategy and deliver world-class plans across more than 30 markets. You will work at the center of Volvo’s marketing ecosystem, driving cross-market alignment and senior-level collaboration.

You'll translate global objectives into actionable planning frameworks, mentor a high-performing team, and collaborate with agencies, analytics and market experts to ensure consistent excellence across campaigns, channels and

Qualifications

• Significant experience in media, communications, digital, content or integrated planning.
• Leading large-scale, multi-market planning initiatives.
• Experience managing and developing high-performing teams.
• Deep understanding of audience strategy, communications planning and media ecosystems.
• Ability to connect data, insights and creativity to drive business outcomes.
• Strong stakeholder management skills with experience influencing senior clients and partners.
• Excellent project management, presentation and communication skills.
• Experience working across global or regional accounts within agency, publisher or media environments.

Responsibilities

• Lead the development and delivery of Volvo’s global media planning strategy across key campaigns, launches and annual planning cycles.
• Translate global business objectives into planning frameworks, principles and guidance for local markets.
• Oversee the creation of integrated, audience-led media plans across paid, owned, earned and shared channels.
• Shape global channel investment strategies that reflect evolving consumer behaviour and business priorities.
• Partner with creative agencies, strategists, analytics teams and media partners to deliver best-in-class planning outputs.
• Drive innovation, consistency and adoption of planning best practice across 31 markets.
• Represent a consolidated view of market activity and performance to senior global stakeholders.
• Mentor and develop a high-performing planning team, fostering collaboration, curiosity and continuous improvement.
• Identify opportunities to grow the client relationship and expand the impact of the global planning function.

Skills

Media planning

Multi-market leadership

Team leadership

Audience strategy

Data-driven planning

Stakeholder management

Project management

Global accounts

Job description

Initiative is seeking a Global Planning Lead to shape Volvo's global media planning strategy and deliver world-class plans across more than 30 markets. You will work at the center of Volvo’s marketing ecosystem, driving cross-market alignment and senior-level collaboration.

You'll translate global objectives into actionable planning frameworks, mentor a high-performing team, and collaborate with agencies, analytics and market experts to ensure consistent excellence across campaigns, channels and