Global Media Strategy Lead

Initiative; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Initiative is seeking a Global Planning Lead to shape Volvo's global media planning and drive world-class planning across more than 30 markets. You will lead strategy, ensure alignment with global objectives, and coordinate across agency teams, markets and partners to deliver integrated campaigns.

You will mentor a high-performing planning team and partner with senior clients to grow the relationship while advancing planning best practices across the network.

Qualifications

• Significant experience in media, communications, digital, content or integrated planning.
• Proven track record leading large-scale, multi-market planning initiatives.
• Experience managing and developing high-performing teams.
• Deep understanding of audience strategy and media ecosystems.
• Ability to connect data, insights and creativity to drive outcomes.

Responsibilities

• Lead the development and delivery of Volvo's global media planning strategy across campaigns, launches and annual planning cycles.
• Translate global objectives into planning frameworks, principles and guidance for local markets.
• Oversee integrated, audience-led media plans across paid, owned, earned and shared channels.
• Shape global channel investment strategies that reflect evolving consumer behaviour and priorities.
• Partner with creative agencies, strategists, analytics teams and media partners to deliver planning outputs.
• Drive innovation, consistency and adoption of planning best practice across 31 markets.
• Represent a consolidated view of market activity and performance to senior global stakeholders.
• Mentor and develop a high-performing planning team, fostering collaboration and continuous improvement.
• Identify opportunities to grow the client relationship and expand the impact of the global planning function.

Skills

Media Planning

Global Campaigns

Team Leadership

Audience Strategy

Stakeholder Management

Job description

Initiative is seeking a Global Planning Lead to shape Volvo's global media planning and drive world-class planning across more than 30 markets. You will lead strategy, ensure alignment with global objectives, and coordinate across agency teams, markets and partners to deliver integrated campaigns.

You will mentor a high-performing planning team and partner with senior clients to grow the relationship while advancing planning best practices across the network.