Global Media Strategy Director

Publicis Groupe; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Job summary

Publicis One, working with LEGO, seeks a Global Strategy Director to drive the next chapter of LEGO’s global media transformation. You will lead strategic thinking, connect senior stakeholders across a global network, and translate insights into powerful, integrated strategies for paid, owned and earned channels.

You’ll sit at the centre of a collaborative network, shaping global initiatives, guiding regional delivery and championing innovation within the LEGO team and Publicis One.

Qualifications

• Significant experience in a media agency environment, ideally global/regional strategy
• Ability to influence senior stakeholders and build relationships
• Knack for turning data, research and insight into clear strategic narratives
• Strong collaboration across diverse teams and functions
• Comfort with ambiguity and delivering clarity in complex projects
• Proactive, self-starting with ownership of strategic initiatives
• Excellent storytelling and communication of complex ideas

Responsibilities

• Act as the primary strategic partner for senior LEGO stakeholders
• Develop and lead global media and communications strategies
• Align priorities across LEGO Global Marketing and OLA for seamless delivery
• Translate strategy into actionable frameworks for regional/local teams
• Collaborate with investment, audience and insights, offline/digital experts
• Develop global media playbooks and planning frameworks
• Create audience, research and insight outputs to inform decisions
• Drive transformation and innovation within LEGO and Publicis One

Skills

Global strategy

Stakeholder management

Data storytelling

Media strategy

Presentation skills

Analytical thinking

Project management

Commercial awareness

Leadership

Tools

PowerPoint

Excel

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

About the role....

At Publicis One, we’re proud to partner with LEGO, a brand that inspires creativity, imagination and play for millions of children and families around the world. We’re looking for a strategic leader to help drive the next chapter of LEGO’s global media transformation.

This is a role for someone who thrives on complexity, loves connecting people and ideas, and can confidently turn insight, data and ambition into powerful global strategies that deliver real business impact.

You’ll sit at the centre of a highly collaborative global network, partnering with senior LEGO stakeholders, regional teams, local markets and specialist agency experts to shape how one of the world’s most loved brands connects with audiences across paid, owned and earned channels.

Responsibilities

About the work....

As Global Strategy Director, you’ll be a trusted advisor to senior client stakeholders, bringing informed thinking, fresh perspectives and strategic leadership across key global initiatives.

You’ll:

• Act as the primary strategic partner for senior LEGO stakeholders, providing expert consultancy and guidance
• Develop and lead annual global media and communications strategies grounded in insight, data and audience understanding
• Connect priorities across LEGO Global Marketing and OLA (Our LEGO Agency) to ensure seamless and effective delivery
• Translate global strategic direction into actionable frameworks that empower regional and local teams
• Collaborate closely with investment, audience and insights, offline and digital specialists to deliver integrated solutions
• Drive the development of global media playbooks, planning frameworks and strategic toolkits used across markets
• Create compelling audience, research and insight‑led outputs that inform business and marketing decisions
• Champion innovation, challenge conventional thinking and help drive the transformation agenda LEGO is pursuing
• Contribute to the growth of the wider Publicis One LEGO team by sharing expertise, building culture and supporting cross‑functional collaboration

Qualifications

What you need to succeed....

You’ll bring a blend of strategic thinking, client leadership and commercial awareness, alongside a genuine passion for understanding people and brands.

We’re particularly interested in people who:

• Have significant experience within a media agency environment, ideally in a global or regional strategic role
• Are confident building relationships and influencing senior stakeholders
• Can bring together data, research and insight to tell compelling stories and create clear strategic narratives
• Enjoy working collaboratively and know how to bring diverse teams together around a common goal
• Are comfortable navigating ambiguity and creating clarity where none exists
• Have a proactive, self‑starting mindset and enjoy taking ownership of complex projects
• Can simplify complex ideas and present them in a clear, engaging and persuasive way
• Thrive in fast‑paced environments and can successfully balance multiple priorities
• Are naturally curious, analytical and willing to challenge assumptions to unlock better outcomes
• Strong strategic planning and communications expertise
• Excellent analytical and problem‑solving capabilities
• Experience translating complex datasets into actionable business recommendations
• Deep understanding of media strategy across both traditional and digital channels
• Outstanding stakeholder management and influencing skills
• Exceptional organisational and project management abilities
• Advanced PowerPoint and Excel skills

Nice to have, but not essential....

Experience working within categories such as family marketing, entertainment, gaming, retail or consumer brands would