Global Media Relations and Social Media Assistant Director

EY; Liverpool; On-site; GBP 70,000 - 90,000; Full time

Job summary

EY in the United Kingdom seeks an experienced media relations and social media professional to join its Global Media Relations and Social Media team, focusing on Global Industrials & Energy. You will shape EY’s external profile by working with senior stakeholders and Brand, Marketing & Communications colleagues to deliver integrated programs.

The role emphasizes strategic counsel, multi-regional collaboration, and high‑quality content creation that supports EY’s reputation and growth across

Qualifications

• External communications experience essential.
• Experience advising senior leaders and executives on media matters.
• Strong writing and editing with attention to detail.
• Ability to simplify complex topics for broad audiences.
• Proven track record in managing external agencies and campaigns.

Responsibilities

• Deliver executive visibility programs for EY leaders in Global Industrials & Energy.
• Develop and execute integrated media relations and social media strategies.
• Oversee external PR agencies, planning, execution and reporting against KPIs.
• Generate earned media across global, national and trade outlets.
• Provide strategic media counsel to senior leaders.

Skills

Stakeholder management

News judgement

Agency management

Writing & editing

Cross‑functional collaboration

Matrixed environments

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

The opportunity

EY is seeking an experienced and content‑driven media relations and social media professional to join its Global Media Relations and Social Media team, supporting two strategically important portfolios: Global Industrials & Energy. This role is focused on building and strengthening the global media profile of EY’s Industrials &Energy leadership, working closely with senior stakeholders and Brand, Marketing & Communications (BMC) colleagues to deliver integrated communications programs. These programs are designed to support EY’s business priorities, reputation, and long‑term growth ambitions across these complex and fast‑moving sectors.

The Assistant Director will also support the EY global media relations and social media network, enabling colleagues across super regions to engage effectively with media and amplify global campaigns at the local level.

Your Key Responsibilities

• Manage senior global stakeholders to deliver executive visibility programs that elevate external share of voice for EY leaders across Global Industrials & Energy.
• Develop and execute integrated media relations and social media strategies aligned to industry priorities, market trends and EY’s broader reputation agenda.
• Manage and oversee external PR agency teams, including planning, execution, evaluation and reporting against earned media KPIs and contracted scope of work.
• Generate strong earned media results with global, national and trade media, including business, financial, energy, industrial and investment press.
• Serve as a trusted advisor to senior leaders, providing strategic counsel on media engagement, messaging and reputational considerations.
• Plan, create and deliver social media campaigns in collaboration with the Global Social Media team, using data, best practices and emerging platform features.
• Create high‑quality PR and social content using EY thought leadership, research, reports and insights relevant to Industrials & Energy.
• Work closely with super region PR counterparts to ensure consistent global storytelling and effective local amplification of campaigns.
• Support global announcements, reports, surveys, transactions‑related content and major events aligned to these portfolios.

Skills And Attributes For Success

• Strong stakeholder management skills, with the ability to influence and collaborate across senior leaders, global teams and agencies.
• Excellent news judgment and ability to track the global news agenda to proactively identify media opportunities.
• Proven experience managing external agencies and driving strong earned media performance.
• Ability to benchmark performance, analyze results and continuously optimize media and social impact.
• Strong writing and editing skills, with a demonstrated ability to simplify complex or technical topics.
• Collaborative mindset and confidence working in virtual, multicultural and matrixed environments.

To qualify for the role, you must have

• Previous proven experience in an external communications role is essential.
• Demonstrated experience advising senior leaders and executives on media and communications matters.
• A strong writer with accuracy and attention to detail; reliability
• An ability to work with complex, sometimes technical or specialist content
• Good existing relationships or the ability to cultivate new relationships with international business media e.g. Financial Times, Wall Street Journal, Reuters, Fortune
• Proven experience planning and activating social media campaigns.

Ideally, you’ll also have

• A passion for social media, current affairs and business news
• An understanding of Industrials, Energy infrastructure, or a strong interest in developing expertise in these areas.
• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe.
• Ideally strong experience in handling international project launches
• A self-starter with a "can do" attitude and the drive to get the job done; the potential to develop within the organization

What We Look For

• Ability to multi-task
• Time Management
• Listening skills
• Communication skills (Comprehend, verbal & written)
• Excellent Stakeholder management skills