Global Media Relations and Social Media Assistant Director

EY; Glasgow; On-site; GBP 75,000 - 150,000; Full time

Job summary

EY is seeking an experienced media relations and social media professional to join its Global Media Relations and Social Media team. The role focuses on elevating EY’s Industrials & Energy leadership through integrated communications across global, national and trade media.

You’ll work with senior stakeholders, Brand, Marketing & Communications colleagues, and external agencies to shape external share of voice and drive global storytelling with effective local amplification.

Qualifications

• Previous proven external communications experience.
• Experience advising senior leaders on media and communications matters.
• Strong writing accuracy and attention to detail; reliable.
• Ability to work with complex technical or specialist content.
• Established relationships with international business media (e.g., FT, WSJ, Reuters, Fortune).
• Proven experience planning and activating social media campaigns.

Responsibilities

• Manage senior global stakeholders to deliver executive visibility programs.
• Develop and execute integrated media relations and social media strategies.
• Oversee external PR agency teams and report against earned media KPIs.
• Generate earned media results with global, national, trade media.
• Advise senior leaders on media engagement and messaging.

Skills

Stakeholder management

Media relations

Strategic communications

Content creation

Social media

Writing and editing

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

The opportunity

EY is seeking an experienced and content‑driven media relations and social media professional to join its Global Media Relations and Social Media team, supporting two strategically important portfolios: Global Industrials & Energy. This role is focused on building and strengthening the global media profile of EY’s Industrials &Energy leadership, working closely with senior stakeholders and Brand, Marketing & Communications (BMC) colleagues to deliver integrated communications programs. These programs are designed to support EY’s business priorities, reputation, and long‑term growth ambitions across these complex and fast‑moving sectors. The Assistant Director will also support the EY global media relations and social media network, enabling colleagues across super regions to engage effectively with media and amplify global campaigns at the local level.

Your Key Responsibilities

• Manage senior global stakeholders to deliver executive visibility programs that elevate external share of voice for EY leaders across Global Industrials & Energy.
• Develop and execute integrated media relations and social media strategies aligned to industry priorities, market trends and EY’s broader reputation agenda.
• Manage and oversee external PR agency teams, including planning, execution, evaluation and reporting against earned media KPIs and contracted scope of work.
• Generate strong earned media results with global, national and trade media, including business, financial, energy, industrial and investment press.
• Serve as a trusted advisor to senior leaders, providing strategic counsel on media engagement, messaging and reputational considerations.
• Plan, create and deliver social media campaigns in collaboration with the Global Social Media team, using data, best practices and emerging platform features.
• Create high‑quality PR and social content using EY thought leadership, research, reports and insights relevant to Industrials & Energy.
• Work closely with super region PR counterparts to ensure consistent global storytelling and effective local amplification of campaigns.
• Support global announcements, reports, surveys, transactions‑related content and major events aligned to these portfolios

Skills And Attributes For Success

• Strong stakeholder management skills, with the ability to influence and collaborate across senior leaders, global teams and agencies.
• Excellent news judgment and ability to track the global news agenda to proactively identify media opportunities.
• Proven experience managing external agencies and driving strong earned media performance.
• Ability to benchmark performance, analyze results and continuously optimize media and social impact.
• Strong writing and editing skills, with a demonstrated ability to simplify complex or technical topics.
• Collaborative mindset and confidence working in virtual, multicultural and matrixed environments.

To qualify for the role, you must have

• Previous proven experience in an external communications role is essential.
• Demonstrated experience advising senior leaders and executives on media and communications matters.
• A strong writer with accuracy and attention to detail; reliability
• An ability to work with complex, sometimes technical or specialist content
• Good existing relationships or the ability to cultivate new relationships with international business media e.g. Financial Times, Wall Street Journal, Reuters, Fortune
• Proven experience planning and activating social media campaigns

Ideally, you’ll also have

• A passion for social media, current affairs and business news
• An understanding of Industrials, Energy infrastructure, or a strong interest in developing expertise in these areas.
• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe.
• Ideally strong experience in handling international project launches
• A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization

What We Look For

• Ability to multi-task
• Time Management
• Listening skills
• Communication skills (Comprehend, verbal & written)
• Excellent Stakeholder management skills
• Due diligence and decision-making skills

What We Offer You

The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job is:
  • New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $120,000 to $204,000
  • Bay Area California offices – $125,000 to $212,500
  • All other offices locations in the US, including Sacramento – $100,000 to $187,000
• Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at [e-mail].