Global Marketing Planning Director

Merlin Entertainments Group; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the entertainment sector is seeking a Global Marketing Planning Director to enhance marketing strategies across regions. This senior role involves collaboration with diverse teams and managing substantial budgets to drive impactful campaigns. The position is hybrid, based in Central London, offering a competitive salary and extensive benefits.

Benefits

Pension

Life Assurance

Discretionary Company Bonus

33 Days Holiday

Merlin Magic Pass

Enjoy the Ride Pass

25% Discount in Retail Shops

40% Discount on LEGO

Qualifications

• Proven track record in senior-level marketing strategy.
• Experience in entertainment, tourism, or hospitality sectors.

Responsibilities

• Leading global marketing planning and strategy alignment.
• Managing significant marketing budgets and ensuring ROI.
• Acting as a connector between local and global marketing teams.

Skills

Marketing Strategy

Collaboration

Data Analysis

Project Management

Job description

What you'll bring to the team

At Merlin Entertainments, we’re in the business of creating magical moments for millions of guests around the world. From LEGOLAND and Madame Tussauds to SEA LIFE and the London Eye, our portfolio of iconic attractions spans continents and cultures – and we’re always looking to grow.

We’re now looking for a Global Marketing Planning Director to take the lead on aligning and elevating our marketing strategy across regions, brands, and specialist teams. In this senior leadership role, you’ll bring together diverse voices and expertise, ensuring that our global marketing plans are cohesive, data-informed, and built to deliver impact. This role is based in Central London on a hybrid basis.

Reporting to the VP Global Insights, you’ll play a critical role in driving clarity, consistency, and collaboration across the entire marketing function – helping ensure that Merlin’s campaigns are not only exciting, but strategically aligned to our wider business goals.

Key responsibilities include:

• Leading the global marketing planning process – from annual calendars to multi-year roadmaps.

• Aligning marketing strategy with Merlin’s growth ambitions, ensuring cross-functional collaboration with Commercial, Digital, Finance, and beyond.

• Acting as the central connector between local and global marketing teams, sharing best practices and creating consistency.

• Championing campaign excellence – ensuring every initiative is on-brand, performance-led and driven by insight.

• Using global customer data and market trends to shape bold, effective strategies tailored to each region.

• Managing significant marketing budgets and ensuring ROI is top of mind.

• Measuring what matters – and adjusting course when needed to keep us on track.

Qualifications & Experience

• Has a proven track record in senior-level marketing strategy and planning – ideally in a global, multi-region business.

• Can juggle big budgets, complex projects, and diverse teams with ease.

• Knows how to turn insight into action, and strategy into results.

• Understands the power of brand and the nuances of digital, partnerships, media, and more.

• Brings a collaborative, people-first mindset – and loves helping teams do their best work.

• Has experience in entertainment, tourism, hospitality, or a similarly fast-paced consumer sector.

• Is driven, curious, and ready to roll up their sleeves.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at [e-mail] and one of the team will get back to you as soon as possible.

#LI-Hybrid

Pay Range

Competitive