Global Marketing Operations Lead

Energy Exemplar; North America; Hybrid; USD 80,000 - 110,000; Full time

Job summary

Energy Exemplar is on a mission to empower transformative energy decisions. We are looking for a Marketing Operations Lead to enhance our marketing strategies, focusing on optimizing our tech stack, improving campaign efficiency, and driving revenue growth. This role is pivotal within our Revenue Operations team, collaborating with various stakeholders to create impactful marketing solutions. If you have a strong background in marketing automation and a passion for innovation, we'd love to hear from you.

Qualifications

• Experience in developing and optimizing email, advertising, social, and website campaigns.
• Strong analytical skills for data-driven insights and decision-making.
• Comfortable working globally across North America, Europe, and Asia.

Responsibilities

• Optimize lead scoring, qualification, and routing to improve funnel efficiency.
• Create reports to track marketing activities and campaign effectiveness.
• Manage workflows, automation, and scalable processes for campaigns.

Skills

Project Management

Data Analysis

Lead Campaign Management

Email Marketing

Advanced Excel

Education

5+ years of marketing automation and operations experience

Tools

HubSpot

Salesforce

Job description

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation.

Our impact is global and is being recognized across the industry. Some of our recent accolades include:

• SaaS Company of the Year (2025) – Global Business Tech Awards.
• Environmental Impact Award (2025) – E+E Leaders Awards.
• IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
• Finalist: Platts Global Energy Awards (2024) – Grid Edge category
• Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
• Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.

How We Work

Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.

We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.

Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.

About the Position

We are looking for a Marketing Operations Lead to join our Revenue Operations team and drive results within the marketing organization. The ideal candidate will be strategic, creative, and possess the technical and analytical skills to improve pipeline hygiene, visibility, and revenue growth. This role involves platform integrations, workflow optimization, automation, and system efficiency to enhance KPIs. You will collaborate with marketing, sales, and operations teams to ensure tools and processes deliver maximum ROI. By leveraging technology and data, you’ll improve the marketing funnel and enhance top-of-the-funnel efficiency for GTM teams, ultimately creating a better experience for potential customers.

MarTech Stack Management & Lead Operations

• Own HubSpot marketing automation and Salesforce integration, optimizing the tech stack for lead generation, distribution, and reporting.
• Ensure data quality, compliance (e.g., GDPR), and smooth lead flow between systems, focusing on HubSpot-Salesforce integration.
• Establish efficient processes for cross-department collaboration, onboarding, and training new employees on marketing tools and lead management.
• Drive continuous learning, process improvements, and best practice adoption across the team.

Campaign & Process Optimization

• Optimize lead scoring, qualification, and routing to improve funnel efficiency and conversion rates.
• Manage workflows, automation, and scalable processes for campaigns, events, and lead nurturing.
• Provide technical support for campaigns, content, and automation, identifying and implementing improvements as needed.
• Support marketing initiatives, maintain process documentation, and proactively address issues in the tech stack.
  

Reporting & Insights

• Create reports to track marketing activities, campaign effectiveness, and business impact.
• Analyze marketing and sales data to derive actionable insights and optimize performance.
• Support leadership with executive reports and present key metrics to the broader team.

Candidate Requirements & Qualifications

• HubSpot administration for CRM and marketing automation.
• Lead campaign management, including attribution, lifecycle, and measurement.
• Experience in developing and optimizing email, advertising, social, and website campaigns.
• Strong analytical skills for data-driven insights and decision-making.
• Advanced Excel skills.
• Project management expertise (organizational, interpersonal, and tool-based).
• Comfortable working globally across North America, Europe, and Asia.
• 5+ years of marketing automation and operations experience.

Desired but not Required

• Experience with AI in HubSpot, or broader GTM tech stack
• HubSpot Marketing & Sales Hub Certifications
• Google Search Console and Google Analytics
• Proficiency in SFDC
• Ability to learn new marketing technologies quickly and independently
• Account Data enrichment best-practices, especially via ZoomInfo

The pay range for this position is between $80,000-110,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.

Energy Exemplar respects your privacy and is committed to protecting the personal data you share during the recruitment process. This Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with us.

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