Global Marketing Lead - Ophthalmology

Astellas Pharma Inc.; United Kingdom; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading pharmaceutical company seeks a Global Marketing Lead focusing on Ophthalmology. The role involves shaping brand strategies and executing marketing plans to enhance product potential in a hybrid working environment. Ideal candidates have strong commercial and marketing backgrounds, ideally in pharma, and a passion for innovative health solutions.

Benefits

Challenging international role

Development opportunities

Inspiring environment

Qualifications

• Experience in pharmaceutical marketing, strategic planning, and brand management.
• Preferably knowledge in Ophthalmology.
• Strong stakeholder engagement skills and proven results in global marketing.

Responsibilities

• Develop and execute brand strategies; coordinate with teams for go-to-market efforts.
• Lead planning tactics and drive customer activation through omni-channel engagement.
• Conduct market insights to optimize brand value.

Skills

Commercial experience

Global marketing

Brand management

Market execution

Omni-channel marketing

Education

Bachelor's degree or equivalent

Job description

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Description Global Marketing Lead - Izervay

About Astellas: At Astellas, experience is coupled energised with a relentless challenger spirit. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. Patient Centricity isn’t a buzzword - it’s a guiding principle for action. All staff play a role in creating a patient-centric culture and integrating patient awareness into daily work practices. We combine the experience, expertise, and resources of an established company with the agility of a start-up. We harness technology and insights from big data to create solutions that could transform healthcare. We accelerate product development, improve operational efficiencies, and collaborate with research institutes and biotech companies to bring breakthroughs to patients.

The Opportunity: As Global Marketing Lead - Ophthalmology, you will develop and execute global marketing strategies to maximize the product's potential. You will provide insights, manage brand planning, and align efforts across teams. Your role involves commercial innovation, differentiation, patient access strategies, and execution excellence.

Hybrid Working: We offer a hybrid working model, balancing office and remote work to optimize productivity.

Key Responsibilities:

1. Strategic Brand Leadership: Develop and execute brand strategies, ensuring alignment across teams. Contribute to go-to-market strategies for new indications.
2. Integrated Planning & Execution: Participate in planning, co-lead tactics, and drive customer activation through Omni-Channel engagement.
3. Market & Customer Insights: Gather and synthesize insights from stakeholders to shape strategies and optimize brand value.
4. Launch Readiness & Execution: Develop and implement launch plans, ensuring readiness in priority markets.
5. Compliance & Governance: Ensure adherence to ethical standards, laws, and policies.

Essential Knowledge & Experience:

• Commercial experience, preferably in pharma.
• Global marketing or strong sales/marketing background with measurable outcomes.
• Experience in strategic planning, brand management, and market execution.
• Proven ability in omni-channel marketing strategies.

Preferred Knowledge/Experience/Qualifications:

• Knowledge in Ophthalmology preferred.
• Strong stakeholder engagement skills.
• Experience in global marketing tactics.

Education:

• Bachelor's degree or equivalent; advanced degrees preferred.

Additional Information:

• Permanent full-time role based in the UK.
• Hybrid model with at least 1 day in the office per quarter.

We Offer:

• Challenging, international role.
• Development opportunities.
• Inspiring environment.

We are an equal opportunity employer. #LI-Addlestone #LI-Hybrid #LI-EN1