Global Marketing Executive

Lloyd Recruitment; England; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

A well-established travel organization is seeking a Global Marketing Executive to lead and deliver integrated marketing campaigns. Responsibilities include managing multi-channel campaigns, developing customer segmentation strategies, and analyzing performance. The ideal candidate will have over 3 years of B2C marketing experience and strong skills in CRM and digital marketing. This hybrid role offers a competitive salary and the potential for a permanent position.

Benefits

Retail voucher for referrals up to £500

Qualifications

• Minimum of 3 years’ B2C marketing experience, ideally with international exposure.
• Must have experience in delivery multi-channel B2C campaigns.
• Experience in travel, leisure, or hospitality is an advantage.

Responsibilities

• Lead and deliver integrated, strategic marketing campaigns across multiple channels.
• Develop customer segmentation strategies for targeted communications.
• Monitor and analyze global campaign performance for insights.

Skills

B2C marketing experience

Experience in CRM and digital marketing

Copywriting and proofreading skills

Stakeholder management skills

Analytical mindset

Organizational skills

Education

Degree in Marketing or related field

Job description

Global Marketing Executive

Salary: £35,000 per annum DOE

Contract Type: 12-month Fixed Term Contract (potential to go perm)

Working Model: Hybrid

Location: Outskirts of Crawley

Company Overview:

Lloyd Recruitment Services is proud to be working with a well-established travel organisation that has a strong national presence and a growing international footprint. The company is committed to delivering outstanding customer experiences across the UK and Europe and is driven by creativity, collaboration, and innovation in marketing.

Role Overview:

As a Global Marketing Executive, you will be responsible for leading and delivering integrated, strategic marketing campaigns across multiple channels and regions. This is a hands-on, dynamic role with a strong focus on CRM, digital marketing, content creation, and campaign performance analysis. You’ll collaborate with internal teams and global partners to execute campaigns that support brand growth and customer engagement across different markets.

Key Responsibilities for the Global Marketing Executive:

• Plan, manage, and execute multi-channel marketing campaigns across email, CRM, SMS, app push notifications, digital, and print
• Develop customer segmentation strategies to deliver targeted, personalised communications
• Write clear and effective briefs for internal teams and external agencies
• Coordinate international marketing communication plans to meet deadlines and business objectives
• Monitor and analyse global campaign performance, providing insights and optimisations
• Collaborate with cross-functional teams to align marketing priorities and strategies
• Create, review, and edit marketing content to ensure quality and consistency
• Track budgets and manage purchase orders and invoices accurately
• Ensure all global marketing activities comply with brand standards, GDPR, and legal requirements
• Support global market research and competitor analysis

Skills & Experience Required:

• Degree in Marketing or a related field
• Minimum of 3 years’ B2C marketing experience, ideally with international exposure
• Strong experience in CRM and digital marketing
• Must have experience in delivery multi-channel B2C campaigns
• Excellent copywriting and proofreading skills
• Confident communicator with strong stakeholder management skills
• Highly organised, able to manage multiple projects and deadlines
• Data-driven, with an analytical mindset to assess and improve campaign performance
• Experience in travel, leisure, or hospitality is an advantage
• Interest in travel and international markets is highly valued

Refer a friend and you will receive a retail voucher of your choice up to the value of £500. Full details can be found on our website.

Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.

By applying for this vacancy, you accept Lloyd Recruitment Services Privacy and GDPR Policy, which can be found on our website and therefore gives us consent to contact you.

Lloyd Recruitment Services are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.