Global Marketing Director — Brand & Growth Leader

John Locke Institute; Bath; On-site; GBP 90,000 - 130,000; Full time

Job summary

John Locke Institute seeks a strategic Marketing Director to own brand strategy and drive growth across all channels. You will shape the Institute’s voice, visual identity, and external communications in collaboration with the Director General, building a high-performing in-house team from the ground up.

With 8+ years of marketing experience and a track record of scaling marketing functions, you will lead multichannel campaigns, manage the budget, and oversee content and website strategy for

Qualifications

• 8+ years marketing experience, with 3+ in a senior leadership role.
• Bachelor’s degree in marketing, business, or related field (MBA is a plus).
• Proven track record of building and scaling marketing functions that drive revenue growth.
• Strong experience across brand and performance marketing.
• Excellent leadership and team-building skills.
• Data-driven approach with budgeting and analytics skills.
• Experience working with international audiences, UK/US preferred.
• Familiar with Meta Ads, Google Ads, Mailchimp, Canva, WordPress.
• Ability to own website content, structure, SEO, and analytics.
• Experience in education sector is a plus.

Responsibilities

• Develop and execute the marketing strategy aligned with objectives and KPIs.
• Lead and grow a high-performing marketing team across content, digital, brand, and campaigns.
• Own the marketing budget and optimise spend across channels to maximise ROI.
• Drive demand generation and pipeline growth for programmes and initiatives.
• Oversee brand strategy and ensure consistent messaging across touchpoints.
• Analyse marketing performance data and translate insights into strategy.
• Present strategy, performance, and forecasts to the Senior Leadership Team.

Skills

Marketing leadership

Brand & performance

Budgeting

Analytics

Team leadership

Content strategy

Digital marketing

SEO/Website ownership

International audiences

Education sector experience

AI tools for marketing

Cross-channel strategy

Education

Bachelor's in marketing

MBA or related Masters

Tools

Meta Ads

Google Ads

Mailchimp

Canva

WordPress

Job description

John Locke Institute seeks a strategic Marketing Director to own brand strategy and drive growth across all channels. You will shape the Institute’s voice, visual identity, and external communications in collaboration with the Director General, building a high-performing in-house team from the ground up.

With 8+ years of marketing experience and a track record of scaling marketing functions, you will lead multichannel campaigns, manage the budget, and oversee content and website strategy for