Global Luxury Social Media Lead

McLaren Automotive Ltd; Old Woking; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days annual leave

Enhanced company pension scheme

Private medical insurance and health s

Discretionary annual bonus award

Life assurance benefit

Sabbatical after two years of service

Wellbeing initiatives and EAP

Job summary

McLaren Automotive seeks a proactive social media leader to own and evolve its global social strategy, turning luxury storytelling into measurable brand desirability. You’ll shape channel roles, editorial planning and platform innovation while collaborating with Brand Marketing, Client Insights and regional teams to drive awareness, engagement and lead generation.

You will lead influencer and ambassador programs, manage agencies and ensure content quality and governance across markets, including

Qualifications

• 7+ years' experience leading global social media for luxury, premium or performance brands.
• Proven track record developing social strategies that increase brand awareness, engagement and audience growth.
• Deep expertise in platform-native formats, algorithms, audience behaviours and publishing best practice across major platforms.
• Experience managing agencies, creators and production partners.
• Excellent copywriting, editorial judgement and creative briefing skills.
• Experience supporting executive social media and thought leadership programmes.

Responsibilities

• Develop and own McLaren Automotive's global social media strategy aligned to business, brand and commercial objectives.
• Define the role, audience and content strategy for all social media channels and support regions with in-market channel strategy.
• Own the global editorial calendar, integrating product launches, racing activity, partnerships, retailer campaigns and brand storytelling.
• Champion best-in-class creative and social-first storytelling, continuously evolving formats, video output and platform innovation.
• Develop executive thought leadership strategies, primarily across LinkedIn, supporting senior leaders with content planning and reputation building.
• Partner with the Campaigns Manager and media teams to ensure organic and paid social activity works as one integrated ecosystem, supporting campaign objectives, audience development, traffic, retargeting and qualified lead generation.
• Lead influencer, creator and ambassador strategies globally.
• Develop community management principles that strengthen engagement, advocacy and customer relationships.

Skills

Global social media leadership

Luxury brand experience

Content strategy

Influencer partnerships

Social analytics

Agency management

Editorial writing

Executive social media support

Education

Bachelor's degree in Marketing/Communications

Tools

Social analytics tools

Content management systems

Job description

McLaren Automotive seeks a proactive social media leader to own and evolve its global social strategy, turning luxury storytelling into measurable brand desirability. You’ll shape channel roles, editorial planning and platform innovation while collaborating with Brand Marketing, Client Insights and regional teams to drive awareness, engagement and lead generation.

You will lead influencer and ambassador programs, manage agencies and ensure content quality and governance across markets, including