Global Lifecycle Campaigns Manager - Marketing Automation and CRM

Flight Centre Travel Group; London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A global travel company in London is looking for a Lifecycle Campaigns Manager to execute marketing campaigns aimed at driving customer engagement and retention. The ideal candidate will have over 5 years of experience in lifecycle marketing, particularly in marketing automation. This role offers exclusive travel discounts, career development opportunities, and a vibrant culture with numerous employee benefits.

Benefits

Exclusive Travel Discounts

Career Development

Vibrant Culture & social events

Active Hour

Comprehensive Health Cash Plan

Financial Wellbeing Support

Charitable donations matching

Qualifications

• Minimum 5 years' lifecycle marketing experience focused on marketing automation.
• Success in managing and optimizing marketing automation platforms in a global org.
• Ability to influence and build relationships with stakeholders.

Responsibilities

• Support execution of Lifecycle Marketing campaigns.
• Drive customer engagement, retention, and growth.
• Develop long-term lifecycle marketing strategies.

Skills

Lifecycle marketing experience

CRM and marketing automation

Excellent communication skills

Data privacy regulations knowledge

Analytics tools proficiency

Tools

Salesforce

Oracle Eloqua

Job description

About Flight Centre Travel Group

Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When, we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.

About the role

This role will support our brands to execute Lifecycle Marketing campaigns across our core markets. The Lifecycle Campaigns Manager will have a strong background in lifecycle marketing, CRM and marketing automation. This role will support our global lifecycle initiatives across both brands and drive and is critical for executing innovative lifecycle marketing campaigns to drive customer engagement, retention, and growth.

About you

• A minimum of 5 years’ lifecycle marketing experience, with a focus on marketing automation.
• Demonstrated success in managing and optimising marketing automation and CRM platforms in a global organisation.
• Excellent written and verbal communication skills - Ability to influence and build relationships with stakeholders at all levels of the organisation - Understanding of the B2B environment
• Knowledge of marketing automation platforms (e.g., Salesforce, Oracle Eloqua, Account Engagement) and their application to lifecycle marketing.
• Strong understanding of data privacy regulations (e.g., GDPR, CCPA) and their application to marketing activities
• Ability to develop and execute long-term lifecycle marketing strategies aligned with business objectives.
• Proficiency inusing analytics tools to measure and optimise campaign performance

What's in it for you

• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
• Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
• Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
• Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
• And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.

Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.

We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [e-mail].

#LI-DB1#LI-Onsite