Global Health Content & Thought Leadership Lead

Cigna Healthcare; Glasgow; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private Medical Insurance

Employee Wellbeing Benefits

Educational Development Program

Job summary

Cigna Healthcare in the UK is seeking an experienced content and thought leadership professional to shape the voice of its International Health business. You will develop and deliver impactful content that aligns with business priorities and strengthens the company’s position as a trusted leader in international healthcare.

Working with brand, marketing, clinical, communications, digital, and insight teams, you will translate complex healthcare topics for global audiences and manage thought

Qualifications

• Significant experience in content marketing, editorial, thought leadership, corporate communications, or a related field.
• Exceptional writing, editing, and storytelling skills for long-form, research-led and digital-first content.
• Experience developing content strategies, editorial plans, and thought leadership programmes aligned to business objectives.
• Strong ability to translate complex healthcare, clinical, or business topics for non-specialist audiences.
• Experience using content management systems and managing publication workflows.
• Knowledge of SEO, AEO, content performance measurement and digital publishing best practices.
• Strong stakeholder management and project management skills with ability to manage multiple priorities.
• Experience evaluating content performance and using insights to inform future content decisions.
• Ability to work independently while collaborating across cross-functional teams.

Responsibilities

• Own and evolve the International Health thought leadership and content programme aligned to business objectives.
• Develop and manage an editorial roadmap and content calendar based on audience insight and market trends.
• Research, write, edit, and publish high-quality content including articles, reports, white papers, and executive materials.
• Translate complex topics into engaging content for global audiences.
• Lead content projects from concept through publication with internal and external partners.
• Apply SEO, AEO and content performance insights to optimise content.
• Manage publishing and governance ensuring compliance and quality standards.
• Build relationships across International Health and provide editorial guidance to stakeholders.
• Support executive visibility initiatives and broader brand priorities.

Skills

Content marketing

Editorial

Thought leadership

Corporate communications

Writing

Editing

Storytelling

SEO

AEO

Project management

Stakeholder management

Tools

CMS

Job description

Cigna Healthcare in the UK is seeking an experienced content and thought leadership professional to shape the voice of its International Health business. You will develop and deliver impactful content that aligns with business priorities and strengthens the company’s position as a trusted leader in international healthcare.

Working with brand, marketing, clinical, communications, digital, and insight teams, you will translate complex healthcare topics for global audiences and manage thought