Global Head of Marketing Effectiveness

JD GROUP; Bury; On-site; GBP 80,000 - 110,000; Full time

Job summary

JD GROUP is seeking a Global Head of Marketing Effectiveness to drive innovation in their marketing organization. This pivotal role requires a strategic vision, expertise in media analytics, and a proven track record in omni-channel retail marketing strategies. You will lead the development of a comprehensive marketing analytics roadmap, optimizing marketing budgets and delivering real-time performance insights across global markets.

Qualifications

• Proven experience in measuring large media & marketing budgets.
• Experience in customized multi-channel attribution models.
• Strong skills in SQL and databases.

Responsibilities

• Devise a measurement framework for JD media and marketing channels.
• Build LTV prediction and ROI models.
• Develop Media Mix Modelling to understand the impact of marketing activities.

Skills

Media and Marketing Measurement

Media Mix Modelling

Attribution Models

SQL

Marketing Automation

Business Development

Excellent Communication

Job description

Global Head of Marketing Effectiveness

About us

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

Role overview

As part of a growth strategy rooted in customer insights and advanced measurement, the JD Group seeks to innovate its marketing organization with enhancements in measurement and full-funnel marketing media effectiveness strategy.

As part of the Customer team, the candidate will be responsible for building a Marketing Analytics & Measurement roadmap to be deployed within the organization. They will have under their responsibility AdTech and MarTech standards deployment, Analytics (including Media, Content, Audience & Site), Media efficiency and measurement (including Competitive analysis, Brand Equity tracker, MMM, MTA…). With the deployment of standardized process & metrics, he/she will fuel teams with full funnel media & marketing performance insights, driving business outcomes through marketing effectiveness.

This new role at the Group level is critical to accelerating our global data-driven marketing and media transformation. It requires advanced media analytics and measurement capabilities, high proactivity, and strategic vision, as well as a good understanding of AdTech, MarTech, Media, Data and measurement partners ecosystem.

Key Responsibilities

• Devise and apply a measurement framework across all JD media and marketing channels inclusive of online, offline, brand and performance tactics
• Define attribution models and adapt to new developments in marketing measurement
• Build LTV prediction models and ROI models
• Own growth data strategy and infrastructure
• Develop Media Mix Modelling to understand long-term impact of Marketing activity; derive insight from supporting partner models
• Assist teams in synthesizing attribution signals from multiple sources (GA4, MMM, etc) to direct marketing spend in real-time by performance and brand channel
• Understand and direct teams toward the most cost-efficient way to grow brand awareness, brand love, and long-term brand equity across both mature & emerging global markets
• Work closely with media & marketing teams to ingest and synthesize data from ongoing campaigns; leverage campaign insights to recommend future optimizations and plans for aligned objectives
• Deliver a thorough performance retrospective of seasonal campaigns
• Monitor the impact of brand equity on business metrics
• Build dashboards, reports & queries to serve business stakeholders in their ambition to most effectively allocate marketing spend
• Conduct deep-dive analysis to understand complex problems; present objective, data-rich perspectives on marketing effectiveness
• Demonstrate the impact of channels (organic, paid, by platform, and media format) on awareness, consideration, conversion and customer acquisition, retention, and lifecycles
• Measure creative effectiveness
• Lead the development of clear and concise group media dashboards that will deliver real-time performance insights in an intelligent and digestible manner

Skills and experience

• Previous experience in the measurement of large media & marketing budgets in an omni-channel, top-tier retail environment
• Experience in building/supporting multi-channel media planning
• Experience building customized multi-channel attribution models, both internally built and leveraging leading platforms
• Experience in Marketing automation and automated bidding strategies
• Great skills with SQL and databases
• Proven track record identifying ongoing opportunities, generating media efficiency and business development
• Entrepreneurial and proactive, outside-of-the-box thinking and comfortable working across functional teams with diverse stakeholders
• Highly disciplined and rigorous.
• Excellent communication and interpersonal skills and an ability to communicate complex concepts in simple, clear language