Global Head of Marketing Effectiveness

JD Sports Fashion; Bury; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading sports fashion retailer in the UK is looking for a Global Head of Marketing Effectiveness. This role is vital for accelerating data-driven marketing and requires expertise in media analytics and measurement. The ideal candidate has extensive experience with media budgets and must excel in communication and analytical skills. Join this dynamic team to drive business outcomes through marketing effectiveness.

Benefits

Staff discount on JD Group products

Personal development opportunities

Qualifications

• Previous experience in measurement for omni-channel retail.
• Entrepreneurial and proactive mindset.
• Ability to synthesize attribution signals from multiple sources.

Responsibilities

• Devise measurement frameworks across all media channels.
• Define and adapt attribution models for marketing measurement.
• Develop media mix modeling to understand marketing impact.

Skills

Measurement of large media & marketing budgets

Building multi-channel media planning

Custom multi-channel attribution models

Marketing automation skills

SQL and database skills

Identifying media efficiency opportunities

Excellent communication skills

Job description

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Global Head of Marketing Effectiveness

About Us

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

Role Overview

As part of a growth strategy rooted in customer insights and advanced measurement, the JD Group seeks to innovate its marketing organization with enhancements in measurement and full-funnel marketing media effectiveness strategy.

As part of the Customer team, the candidate will be responsible for building a Marketing Analytics & Measurement roadmap to be deployed within the organization. They will have under their responsibility AdTech and MarTech standards deployment, Analytics (including Media, Content, Audience & Site), Media efficiency and measurement (including Competitive analysis, Brand Equity tracker, MMM, MTA…). With the deployment of standardized process & metrics, he/she will fuel teams with full funnel media & marketing performance insights, driving business outcomes through marketing effectiveness.

This new role at the Group level is critical to accelerating our global data-driven marketing and media transformation. It requires advanced media analytics and measurement capabilities, high proactivity, and strategic vision, as well as a good understanding of AdTech, MarTech, Media, Data and measurement partners ecosystem.

Key Responsibilities

• Devise and apply a measurement framework across all JD media and marketing channels inclusive of online, offline, brand and performance tactics
• Define attribution models and adapt to new developments in marketing measurement
• Build LTV prediction models and ROI models
• Own growth data strategy and infrastructure
• Develop Media Mix Modelling to understand long-term impact of Marketing activity; derive insight from supporting partner models
• Assist teams in synthesizing attribution signals from multiple sources (GA4, MMM, etc) to direct marketing spend in real-time by performance and brand channel
• Understand and direct teams toward the most cost-efficient way to grow brand awareness, brand love, and long-term brand equity across both mature & emerging global markets
• Work closely with media & marketing teams to ingest and synthesize data from ongoing campaigns; leverage campaign insights to recommend future optimizations and plans for aligned objectives
• Deliver a thorough performance retrospective of seasonal campaigns
• Monitor the impact of brand equity on business metrics
• Build dashboards, reports & queries to serve business stakeholders in their ambition to most effectively allocate marketing spend
• Conduct deep-dive analysis to understand complex problems; present objective, data-rich perspectives on marketing effectiveness
• Demonstrate the impact of channels (organic, paid, by platform, and media format) on awareness, consideration, conversion and customer acquisition, retention, and lifecycles
• Measure creative effectiveness
• Lead the development of clear and concise group media dashboards that will deliver real-time performance insights in an intelligent and digestible manner
  
  

Skills And Experience

• Previous experience in the measurement of large media & marketing budgets in an omni-channel, top-tier retail environment
• Experience in building/supporting multi-channel media planning
• Experience building customized multi-channel attribution models, both internally built and leveraging leading platforms
• Experience in Marketing automation and automated bidding strategies
• Great skills with SQL and databases
• Proven track record identifying ongoing opportunities, generating media efficiency and business development
• Entrepreneurial and proactive, outside-of-the-box thinking and comfortable working across functional teams with diverse stakeholders
• Highly disciplined and rigorous.
• Excellent communication and interpersonal skills and an ability to communicate complex concepts in simple, clear language
  
  

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time

#JD

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