Global Head of Marketing

Central Parking; Hatfield; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading parking technology provider is seeking a Global Head of Marketing to lead marketing efforts across regions. This role requires extensive experience in digital marketing and brand strategy, with a focus on customer acquisition and engagement for consumer and B2B segments. The ideal candidate will have a strong track record in leading global teams and innovative marketing initiatives. Competitive compensation and professional development opportunities are offered.

Benefits

25 days annual leave plus public holidays

Health and wellness programs

Career progression opportunities

Ongoing professional development

Qualifications

• 5+ years in leadership roles in marketing.
• Experience in consumer app or B2B tech companies.
• Strong understanding of user acquisition and engagement.

Responsibilities

• Develop global marketing strategies.
• Own brand positioning and messaging.
• Lead customer acquisition strategies.

Skills

Digital marketing

Brand positioning

Growth strategies

Go-to-market execution

Data-driven insights

Leadership

Education

Bachelor's degree in Marketing, Business, or equivalent

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

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To facilitate the successful operation of the Division through appropriate liaison support areas for the provision of strategic and technical development.

What you'll be doing

• You will manage all Divisional business projects, including budgets, resources and deadlines, in line with business requirements.
• You will contribute significantly to sales plans, channel development and overall Divisional strategic planning, providing support to Sales and Broker managers for target setting, commissions planning and implementation.
• Effectively interface with all internal departments to secure buy-in to and achievement of business objectives and act as sign-off and focal point for Division’s PR activity.
• Define and implement relevant marketing activities with the Product and Marketing Division, pro-actively identifying process improvements and liaise with internal and external third parties as required to deliver innovative solutions.
• Assess & specify training needs for Divisional staff, ensuring those skills levels necessary to facilitate first class performance.

Company Overview

PayByPhone is a global leader in mobile vehicle payments. We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. Trusted by over 95 million drivers worldwide, we’ve spent over 20 years simplifying parking working with over 1,400 clients across North America, the UK, France, Germany, Switzerland, and Ireland. We are now expanding our offerings beyond parking to provide drivers with a range of essential vehicle services

What we need;

We are seeking an experienced and dynamic Global Head of Marketing to lead our marketing efforts across multiple regions. This role will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention for both our consumer app users and B2B clients. The ideal candidate will have a deep understanding of digital marketing, brand positioning, growth strategies, and go-to-market execution on a global scale and have at least 5 years of experience in leading global teams.

What you will do

• Develop and execute a global marketing strategy that aligns with company objectives for both B2C and B2B segments.
• Own global brand positioning, messaging, and storytelling to establish a strong market presence.
• Develop go-to-market strategies for new product launches and regional market expansions.
• Lead customer acquisition, retention, and lifecycle marketing strategies for consumer app users and B2B clients
• Oversee digital and traditional marketing campaigns, ensuring brand consistency and performance optimization.
• Drive demand generation efforts through performance marketing, content marketing, SEO, paid media, social media, partnerships, and influencer collaborations.
• Utilize data-driven insights and analytics to measure campaign effectiveness, optimize marketing spend, and drive ROI.
• Lead and mentor a team of marketing professionals across multiple regions.
• Collaborate closely with product, sales, and customer experience teams to enhance the user journey and maximize conversions.
• Identify and establish strategic partnerships to expand brand reach and market penetration.
• Stay ahead of industry trends, emerging marketing technologies, and the competitive landscape to keep the company at the forefront of innovation.

Qualifications & Experience:

• Extensive experience in marketing with at least 5 years in leadership roles, preferably in a high-growth consumer app or B2B tech company.
• Proven track record in scaling marketing strategies across multiple markets globally.
• Strong understanding of both B2C and B2B marketing dynamics, including user acquisition, engagement, and conversion optimization.
• Expertise in digital marketing, performance marketing, demand generation, and brand strategy.
• Experience in managing and mentoring global marketing teams.
• Data-driven mindset with the ability to leverage analytics for decision-making.
• Excellent communication and storytelling skills with the ability to build compelling brand narratives.
• Strong leadership, collaboration, and stakeholder management skills.
• Experience working with marketing automation tools, CRM systems, and analytics platforms.
• Bachelor's degree in Marketing, Business, or equivalent related professional experience.
• Fluent in English (native level). Additional languages (French, German) are a plus.

What we offer

• 25 days annual leave plus public holidays. Plus a holiday buyback scheme
• Health and wellness programs
• Being part of a truly global team that are progressive and innovative
• Significant career progression opportunities
• Ongoing professional development and training resources
• Collaborative and supportive work environment

About Corpay

Corpay is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.

All offers of employment made by Corpay (and its subsidiary companies) are subject to the successful completion of satisfactory pre-employment vetting by an independent supplier (Experian). This is in accordance with Corpay's Resourcing Policy and include employment referencing, identity, adverse financial, criminal and sanctions list checks. We do this to meet our legal and regulatory requirements.

Corpay is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.

Notice to Agency and Search Firm Representatives: Corpay will not accept unsolicited CV's from agencies and/or search firms for this job posting. Resumes submitted to any Corpay employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Corpay. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.