Global Head of Demand Generation and Growth

ApprovalMax; Dartford; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

A leading global B2B marketing agency in Dartford is seeking a Demand Generation Manager to develop and implement strategies that drive lead generation and revenue growth. This pivotal role involves collaborating with various teams to ensure seamless campaign execution while continuously optimising performance metrics for better results.

Benefits

Private Medical Insurance

Birthday Off

Holiday Purchase

Employee Assistance Programme

Flexible Working Conditions

Qualifications

• 3+ years in B2B demand generation.
• Proven track record driving pipeline and revenue.
• Strong knowledge of marketing automation tools.

Responsibilities

• Plan and execute lead-focused campaigns aligned with business goals.
• Monitor and analyse campaign performance.
• Collaborate with cross-functional teams for marketing alignment.

Skills

Data Analysis

B2B Marketing

Communication

Project Management

Education

Degree in Marketing, Business, or a related field

Tools

Hubspot

Google Analytics

Job description

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Marketing Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generatio...

London, London Honor Search Ltd

Posted 2 days ago

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Job Description

B2B Agency background needed - ESSENTIAL

Hybrid

Global agency - 65 staff and growing!

Working with clients such as AWS, Adobe, Google, SAP etc

About:

A Global B2B Lead Generation and Marketing agency in London are seeking a B2B Strategist to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. We engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups. SAP, Adobe, Google, AWS etc

Strategist

The Role As a Strategist, you will play a pivotal role in shaping and executing their clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making.

Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.

Key Responsibilities

Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives, as well as target audience needs.

Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.

Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.

Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.

Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.

Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.

Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.

Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.

Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.

Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies.

Content Creation: Develop high-quality content that supports lead generation eff orts, including whitepapers, case studies, event landing pages and outreach copy.

Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.

Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.

Qualifications

Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.

Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions.

Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.

Creative thinking and problem-solving abilities.

Ability to work collaboratively in a fast-paced environment.

Strong organisational skills with the ability to manage multiple projects simultaneously.

Degree in Marketing, Business, or a related fi eld is preferred.

Key Attributes

Strategic thinker: Able to see the bigger picture while managing the finer details.

Client-centric: Committed to delivering exceptional service and value to clients.

Collaborative team member: Excels at working with cross-functional teams and inspiring others.

Results-oriented: Focused on achieving measurable outcomes for clients and the agency.

Adaptable: Thrives in a dynamic, fast-paced environment.

Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.

Data-Driven: Uses data and analytics to inform decision-making and measure success.

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0

Marketing Communications Executive (Agency, Events, B2B, Enterprise Tech clients) - Global B2B Le...

London, London Honor Search Ltd

Posted 2 days ago

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Job Description

(B2B, Events, Marketing, Logistics, Account Management, Agency)

Marketing Communications / Account Manager (B2B)

Agency/ B2B/ Tech background ideal!

Overseeing Event campaigns for global Tech and Agency clients (Adobe, SAP, Google, AWS and tier 1 agencies!)

Events (Logistics and Marketing)

Hybrid (3 days office)

London/ City

The Role

As an Marketing Communication Executive/ Manager you’ll serve as a primary point of contact for their clients, ensuring their needs are met and their expectations are exceeded. This role involves managing client relationships, developing account and campaign plans, and delivering Event marketing solutions that meet the scope of work, and exceed the client’s expectations! As an Account Manager you’ll work closely with internal teams to ensure the successful execution of B2B marketing campaigns and strategies.

Key Responsibilities

Client Relationship Management & Events

Develop and maintain strong, long-term relationships with clients, acting as the day-to-day point of contact.

Lead regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities.

Address client needs and concerns promptly, ensuring satisfaction and fostering trust.

Understand client businesses, industries, and objectives to provide input into campaigns and guidance.

Address client concerns and resolve any issues that arise, ensuring a high level of client satisfaction.

Prepare and present regular reports on account status, campaign performance, and key metrics to clients and internal stakeholders.

Work closely with the Client Lead and Strategy Director to develop tailored marketing and business development strategies, and deliverables for your client accounts.

Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.

Monitor industry trends and competitor activities to provide clients with innovative solutions.

Prepare presentations, decks and reports for meetings and presentations with clients.

Coordinate teams internally working on your accounts, fostering a collaborative and high-performance work environment.

Request internal resource effectively on your accounts to ensure seamless service delivery

Qualifications

A degree in Marketing, Business, Events or a related field is preferred.

Up to 2 years of experience in account management, preferably within a B2B marketing agency.

Events

Occasional travel may be required for client meetings and events.

Key Attributes

Experience: Proven experience as an Account Manager or in a similar role within a B2B marketing agency.

Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.

Relationship Building: Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.

Analytical Skills: Ability to analyse data and metrics to inform decision-making and demonstrate campaign effectiveness.

Organizational Skills: Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.

Problem-Solving: Proactive and solution-oriented, with the ability to address and resolve client issues effectively.

Technical Proficiency: Familiarity with marketing automation tools, CRM software, and other relevant technologies.

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1

Demand Generation Manager

London, London Handle Recruitment

Posted 1 day ago

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Job Description

Handle Recruitment are on the lookout for a technically skilled and creative Demand Growth Manager to join our clients growing tech business.

The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the company in line with defined targets.

Pay: £65,000 to £70,000 per year

Hybrid | 2 Days a Week in Office | Hampton Wick

Core Responsibilities:

Demand Generation

• Plan and execute lead-focused campaigns aligned with business goals and ROI targets.
• Meet demand generation KPIs set by the Head of Marketing.
• Optimise funnel conversions by addressing blockers and implementing effective tactics.
• Collaborate with sales and marketing teams across multiple markets.
• Partner with specialists to enhance event attendance, social media impact, email marketing, and automation performance.

Content & Communications

• Create impactful marketing content across formats and channels.
• Align content with brand guidelines and tone of voice.
• Develop value propositions for ABM campaigns.

Campaign Management

• Support integrated global campaign execution in line with marketing strategy.
• Deliver ABM content to attract and nurture high-potential leads.
• Assist sales with conversion-optimising campaign support.

Data & Analytics

• Use data to track and enhance campaign performance.
• Report insights and recommend improvements.
• Identify and resolve demand generation challenges.

Finance & Reporting

• Assist with budgeting and forecasting for demand generation.
• Track campaign ROI and support budget management.

Industry Knowledge

• Stay current on trends and technologies in demand generation.
• Conduct research to uncover new opportunities.
• Represent the company at industry events.

Required Experience & Skills:

• 3+ years in B2B demand generation (outbound & inbound).
• Proven success driving pipeline and revenue through integrated campaigns.
• Skilled in CRM, marketing automation, analytics, and social media tools.
• Experience with ABM, event, digital, SEM, and email marketing.
• Strong copywriting and content creation ability.
• Collaborative experience with global teams and vendors.
• Data-driven with strong analytical skills.
• Familiarity with Google Ads, GA4, Salesforce, Pardot, Canva, Asana, Adobe Suite.
• Experience with tools like Tableau.
• Degree in marketing or related field.

Your Personal Skills and Attributes

• High drive and energy.
• Ability to thrive in a fast-paced environment and work to deadlines.
• Excellent verbal and written communication skills, including data crunching and storytelling.
• Team player, with ability to collaborate effectively.
• Creative thinker with an ability 'think outside the box'.
• Ability to multitask and balance competing priorities effectively.
• Rigorous attention to detail with a quality-first approach.
• Excellent project management and time management skills.

Private Medical Insurance: Their employees' health matters, and they're covered.

Birthday Off: Employees are encouraged to celebrate their day their way - with a paid day off.

Holiday Purchase: Staff can purchase up to an additional 5 days of holiday for extra downtime.

Employee Assistance Programme: A confidential 24/7 helpline and support service is available for employees and their immediate families.

Time for You: They value personal time, aiming to finish work at 2pm on Fridays.

Better Working: They support hybrid working and, where operationally practicable, allow employees to split their time between the office and home.

Pension: They help employees plan for the future with a pension scheme provided through NEST.

Apply below today if you would like to proceed your application to the next stage!

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.

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2

Demand Generation Manager

Posted 529 days ago

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Job Description

Permanent

Businesses need swift access to finance to seize opportunities or address cash flow challenges. Banks still take weeks or months to approve them, if at all. With iwoca, businesses can secure the necessary funding within minutes of signing up, around the clock, every day of the year. This not only positively impacts business owners but also contributes to the well-being of their communities and the broader economy.

At iwoca, our mission is to facilitate the seamless flow of finance, extending its reach to one million small businesses. Since launch in 2012, we’ve developed a cutting-edge technology platform, positioning ourselves as a leading fintech in Europe. Our efforts have been recognized through numerous industry awards, and we’ve successfully made billions in funding available to over 100,000 businesses.

Our direct sales channel has grown rapidly to become a key customer acquisition channel at iwoca. We’ve done this by bringing together a number of lead sources, market-leading tools and contact strategies, all of which generate a wide range and large volume of data. As a Demand Generation Manager, you will play a crucial role in our team, working alongside our Sales Director to develop highly effective strategies to generate high quality leads. You will be responsible for optimising our CRM, monitoring and analysing lead generation activities and using your commercial acumen and expertise in data analysis to recommend contact strategies to sustain and accelerate our growth trajectory.

We’re seeking a highly experienced individual with a proven track record in implementing, analysing and improving sales or marketing campaigns with a focus on maximising ROI.

Requirements

You will be:-

• Adopting a systematic approach to enhance our lead scoring methodology, which determines the priority of leads that our sales agents see.
• Developing a deep understanding of our target audience to design and test demand generation campaigns. This includes collaborating with our Marketing team to generate inbound leads from platforms such as email, social media, and LinkedIn.
• Tracking and analysing the performance and impact of demand creation activities, clearly articulating insights to key stakeholders.
• Ensuring data within our Hubspot CRM is accurate and complete so that we are compliant and can easily track performance.
• Building and maintaining complex workflows within Hubspot to automate operational processes and contact strategies.
• Writing proposals for new ideas to drive growth.

Requirements:-

• Bachelor's degree in marketing, business, advertising, or a related field.
• Minimum of 3 years of experience in B2B demand generation.
• Experience in fintech or financial services is preferred.
• Proven track record of generating high-quality leads and revenue growth.
• Strong project management skills and attention to detail.
• Excellent communication and stakeholder management.
• Ability to work independently and as part of a team.
• Proficiency in sales software platforms such as Hubspot is a plus.

We put a lot of effort into making iwoca a brilliant place to work:

• Offices in London, Leeds and Frankfurt
• Events and clubs, like bingo, comedy nights, yoga classes, football…
• Two company retreats a year, we’ve been to France, Italy, Spain and further afield
• Plenty of drinks and snacks in our offices
• Medical insurance from Vitality, including discounted gym membership
• 25 days’ holiday and an extra day off for your birthday
• Instant access to emotional and mental health support with our partner, Spill
• Share options
• Generous maternity leave and shared parental leave
• A nursery tax benefit scheme to help you save money
• Paid volunteering time to support your chosen charity
• Extra leave if you want to travel or study
• One-month fully paid sabbatical after 4 years
• Cycle-to-work scheme and electric car scheme

And to make sure we all keep learning, we offer:

• An L&D budget for everyone, including a book budget
• Company-wide talks with internal and external speakers
• Access to learning platforms like Treehouse if you want to learn to code

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3

Demand Generation Manager

Littlepay

Posted 534 days ago

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Job Description

Permanent

We’re Littlepay - a growing fintech headquartered in Melbourne with operations in the UK, EU, LATAM, USA, and more recently, Australia. Our payments platform enables our customers to pay for public transport using any payment card, mobile wallet, or wearable device. Processing over 100 million transactions in 13 countries and continuing to expand globally, we’re proud to move more people through better payment experiences.

Our Littlepay values:

• Trust and be trustworthy
• Embrace challenge
• Solve problems, together
• Deliver with speed and agility
• Be candid and kind

About the opportunity

We’re looking for a Demand Generation Manager to be responsible for developing and executing comprehensive demand generation strategies to drive qualified leads and revenue growth. As a key player in our marketing team, you will collaborate closely with sales, content, and digital marketing to ensure seamless alignment and execution of campaigns.

You will be hands on managing campaigns from start to finish. This role requires an experienced, creative marketer with a keen eye for detail and a passion for delivering high performing campaigns in a market with longer and more complex sales cycles across multiple target audiences.

Reporting to the Head of Marketing, the Demand Generation Manager will:

• Develop and implement end-to-end demand generation strategies and campaigns that align with company goals and target customer segments
• Plan, execute and manage integrated multi-channel marketing campaigns, across email marketing, social media, digital advertising, SEM, webinars, and events
• Identify target audience segments and tailor messaging and content to address their pain points, challenges, and buying preferences
• Develop and manage targeted ABM campaigns to engage specific high-value accounts, customizing strategies to resonate with key decision-makers
• Collaborate with the content team to design and execute a content strategy that supports demand generation and addresses customer pain points throughout the buyer's journey
• Analyse market trends, customer insights, and campaign performance metrics to optimise campaigns for maximum ROI and continuously improve results
• Oversee lead capture, qualification, scoring, and nurturing processes, ensuring a smooth handoff to sales and maximising the potential of each lead
• Collaborate with the sales team to align marketing efforts with sales goals, provide sales enablement resources, and support the lead-to-revenue process
• Implement and manage marketing automation systems to streamline workflows, personalise customer interactions, and measure campaign effectiveness
• Provide regular reports and insights highlighting the performance and impact of demand generation efforts on overall business growth
• Conduct and utilise customer research to inform campaign messaging, content creation, and to ensure relevance and impact in all marketing efforts
• Help increase our brand awareness and credibility across key target verticals in global markets
• Plan and execute both virtual and live events such as webinars, trade shows, and conferences that are aimed at generating leads and nurturing prospects
• Customise and localise marketing campaigns to align with the cultural and linguistic nuances of various geographic markets, ensuring relevance and effectiveness.

Requirements

Ideally, you’ll have:

• At least 5 years of B2B demand generation and account based marketing experience
• Knowledge of using multiple integrated channels in a coordinated approach including ABM activity, thought leadership, guided content and marketing automation.
• Proficiency in working with ABM, CRM marketing & performance measurement platforms (e.g. Demandbase, HubSpot, Google Analytics)
• A solid understanding of B2B marketing principles, lead generation, marketing automation and lead nurturing techniques.
• A customer-centric mindset, focused on solving customers pain points, across the buying committee
• A track record of consistently delivering measurable results and making data driven decisions
• An analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance
• Strong collaborative skills with the ability to work effectively with cross-functional teams across marketing, product and sales building strong internal relationships
• Excellent communication skills, both written and verbal, to effectively convey marketing messages and engage with target audiences

Our recruitment process

If you’ve been shortlisted for the role, you’ll first have a chat with our Talent team, who will set up an interview if the stars align. A short workplace preferences questionnaire will also be sent to help us learn more about the way you prefer to work. Following a successful first interview, you’ll meet with a second set of Littlepay folks, and be invited to participate in the final stage before being presented with an offer.

If you have any questions regarding the recruitment process or if you require any accommodations for any stage in the interview process, please don’t hesitate to let us know. Additionally, if you don’t meet all of the criteria (we know that some underrepresented groups tend to avoid applying if they don’t), please still apply. We really enjoy meeting people who might bring a fresh perspective on a problem we need to solve!

Ultimately, being part of our small but mighty team means you'll have the opportunity to learn about micropayments, and have a hand in the provision of services that impact millions of people. You’ll help us deliver on our revolutionary product roadmap and help scale our platform as we continue to expand across the globe.

We love to look after our people. At Littlepay, you'll be part of an inclusive and diverse team that celebrates the differences and unique gifts we each bring to work.

You’ll have access to:

• A high trust working environment, with access to cloud collaboration tools like Notion, Slack, Miro, Google Workspace, and Jira to help us work together effectively
• Harrison Assessments - our talent management provider that facilitates continuous professional development
• A variety of flexible leave options (including annual, personal, volunteer, parental, grandparental, gender affirmation, and more)
• A company-wide paid day off
• Flexible (hybrid) working conditions
• Health insurance via our provider Vitality
• Wellbeing support- including a free School of Life subscription for all employees, and counselling via the School of Life (UK) or our EAP program (Australia)
• Our generous employee referral program
• Mid-year, quarterly, and end-of-year corporate and team events and workshops
• A work from home remote set up allowance
• Short-term remote working arrangements
• International travel opportunities (dependent on role)

You'll be part of an inclusive and diverse team who celebrates the differences and unique gifts we each bring to work, and be able to take up the numerous other benefits that working at Littlepay affords you, including having access to the eclectic and vibrant culture that Shoreditch is known for.

If this opportunity interests you, hit apply! We look forward to learning about you.

Littlepay are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

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