Global Event Marketing Lead

Lever, Inc.; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Flexible time off

Learning & development

Team-building sessions

Job summary

Merkle Science is seeking an experienced Event Marketing professional to plan, execute, and optimize global event programs that drive lead generation and pipeline growth. You will collaborate with Account Executives and cross-functional teams to ensure events align with strategic goals and budgets.

The role requires strong organizational and communication skills, the ability to manage multiple priorities, and experience with Salesforce reporting to analyze marketing funnel metrics.

Qualifications

• Minimum two years of experience in event marketing or field marketing.
• Experience with trade show project management from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis.
• Experience operating within B2B or B2G marketing ecosystems preferred.
• Proactive, self-motivated with excellent organizational and communication skills; comfortable presenting to senior leadership.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Salesforce reporting and analysis of marketing funnel metrics.

Responsibilities

• Collaborate with Account Executives to align event marketing strategy with account plans.
• Plan, execute, and track Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
• Define marketing objectives and metrics for events; conduct post-event evaluations and optimization.
• Contribute to strategic development of event marketing plans.
• Manage event marketing budgets and report on budget utilization and performance.
• Serve as point of contact for event marketing and coordinate cross-functional teams.

Skills

Event marketing

Field marketing

Trade show management

Budget management

Stakeholder communication

Public presentation

Tools

Salesforce

Job description

Merkle Science is seeking an experienced Event Marketing professional to plan, execute, and optimize global event programs that drive lead generation and pipeline growth. You will collaborate with Account Executives and cross-functional teams to ensure events align with strategic goals and budgets.

The role requires strong organizational and communication skills, the ability to manage multiple priorities, and experience with Salesforce reporting to analyze marketing funnel metrics.