Global Email Marketing Manager

Ashurst; Glasgow; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading international law firm in Glasgow is seeking an Email Marketing Manager to shape their email marketing initiatives. The role involves delivering global email communications and collaborating with various teams. Ideal candidates will have 3+ years of experience in email marketing and digital performance, with strong skills in strategy and automation. This full-time role offers hybrid working arrangements.

Benefits

Competitive remuneration

Flexible working

Corporate health plans

Professional development opportunities

Diversity and inclusion programs

Qualifications

• 3+ years of email marketing and digital performance experience.
• Experience creating and delivering email marketing and marketing automation strategies.
• Knowledge of email marketing techniques including personalisation and send strategies.

Responsibilities

• Lead the delivery of email communications and marketing automation.
• Plan and deliver email marketing communications globally.
• Contribute to the onboarding of the new global email marketing system.

Skills

Email marketing experience

Digital performance experience

Experience with A/B testing

Ability to work with global stakeholders

Tools

Vuture

Other email/automation platforms

Job description

The Opportunity:

We have an opportunity for an Email Marketing Manager to lead the delivery of email communications and marketing automation to a range of audiences, including current and prospective clients, alumni, and other interested stakeholders that Ashurst engages with. This is a new role where you'll shape Ashurst's email marketing initiatives and strategy.

You will be responsible for planning and delivering our email marketing communications globally. This includes for single and multi-channel campaigns that drive clear outcomes aligned with stated ROI.

You will be a key contributor to the onboarding of the firm's new global email marketing system, ensuring internal engagement and enablement to drive high performing email marketing campaigns.

This role sits within the Digital team as part of Brand, Marketing & Communications and supports the firm globally. You will work closely with design, content, marketing and events as well as other key functions such as Clients, Markets & Growth, and our Central Services teams. You'll play a vital role in creating a best-in-class experience across multiple digital channels.

This is a full-time, permanent role based out of our Glasgow office with hybrid working.

More information can be found in the job description attached to the role on our careers site.

About you:

The successful candidate will have:

• 3+ years of email marketing and digital performance experience.
• Experience creating and delivering email marketing and marketing automation strategy and tactics.
• Experience with Vuture (highly desirable) and other email/automation platforms.
• Knowledge of email marketing techniques and approaches including A/B testing, personalisation, and send strategies.
• Experience in performance marketing delivery across multiple channels to drive results including SEO, PPC, paid media and content.
• Ability to work with global stakeholders including Partners, Knowledge and Expertise Lawyers, Business Development professionals and support teams.

What makes Ashurst a great place to work?

We offer you all the things you should expect from an international law firm, some of which include:

• competitive remuneration with the flexibility to reward high performance;
• flexible working;
• corporate health plans;
• a global professional development offering for all employees; and
• an industry-leading programme that celebrates diversity and inclusion.

We are committed to delivering positive impacts to our communities through our Social Impact programme.

We aim to recruit, retain and promote the best people from the widest possible talent pools. We are committed to offering a safe and welcoming environment for all employees to ensure they are supported to work at their best.

Beyond this, what sets Ashurst apart from others is our global strength, our drive to innovate and collaborate, and our commitment to excellence. It is these values that make Ashurst a unique place to work.