Global Email Campaign Manager (12 month Fixed-term Contract)

Ooni; City of Edinburgh; Hybrid; GBP 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

Private healthcare

Product discount

Volunteer days

Zusammenfassung

Ooni in Edinburgh is seeking a Global Email Campaign Manager to lead global CRM campaigns across regions for a 12-month maternity cover. This hybrid role requires three days per week at our Edinburgh office and offers the chance to shape our email strategy for a growing multinational brand.

You will own the email calendar, manage segmentation, automate journeys, collaborate with Ecommerce and regional teams, and ensure campaigns are accessible and on-brand.

Qualifikationen

• Experience in email marketing or CRM across multiple regions.
• Proficiency with Iterable preferred; HTML/CSS knowledge.
• Strong understanding of lifecycle marketing and segmentation.

Aufgaben

• Own Ooni's global email calendar and campaign rotation across regions.
• Manage customer contact strategy and campaign prioritisation for relevance and engagement.
• Implement, quality-assure and optimize every email send across devices and clients.
• Coordinate content briefs with creative teams and external partners to ensure on-brand emails.
• Develop audience segmentation and personalisation strategies using behavioural data.
• Optimize end-to-end conversions from click-through to landing page and purchase.
• Manage product feeds powering email content across markets (Shopify, Shoptimised).
• Lead CRM workstreams for product launches and post-launch follow-up.
• Manage lifecycle journeys (welcome, browse, cart, post-purchase, loyalty) and triggered communications.
• Identify opportunities for new automated journeys and test hypotheses via A/B experiments.

Kenntnisse

Email marketing

CRM campaigns

Iterable

HTML/CSS

Lifecycle marketing

Segmentation

A/B testing

Cross-functional collaboration

Tools

Iterable

Shopify

Shoptimised

Jobbeschreibung

Since launching the world's first portable wood-pellet pizza oven in 2012, Ooni has grown into an award-winning, multinational company with a product range loved by pizza makers all over the globe. Our mission has always been to design innovative products that spark joy in our customers, and whilst we're incredibly proud of what we've accomplished so far, we're only just getting started. We're now entering an exciting new chapter in Ooni's journey.

We are looking for a Global Email Campaign Manager to be the primary planner and implementer of our global CRM campaign schedule across all regions where Ooni operates. This is a 12-month maternity cover role.

This is a hybrid role, working 3 days per week from our office in Edinburgh, Scotland.

What you'll do

• You'll own Ooni's global email calendar, executing our campaign rotation so our audience receives regular, high-quality communications that engage, educate and promote our products, recipes and content.
• You'll work closely with our regional teams to understand local trading priorities, cultural nuances and market needs, maintaining separate priorities where required whilst operating within a consistent global CRM framework.
• You'll manage customer contact strategy and campaign prioritisation, balancing commercial demand across the business with customer relevance, frequency and engagement.
• You'll implement, oversee and quality-assure every send, ensuring emails are accessible, well designed and display and track correctly across devices and email clients.
• You'll coordinate content and design briefs for campaigns, working with our internal creative team and external partners to ensure every email is on-brand and built to a high standard.
• You'll develop and optimise audience segmentation and personalisation strategies, using customer behaviour, lifecycle stage, product ownership and market data to improve relevance and campaign performance.
• You'll continually optimise campaigns to improve end-to-end conversion, from click-through to landing page and purchase, using what you learn to shape landing page content and experience with our Ecommerce team.
• You'll manage and optimise the product feeds that power our email content across multiple markets, using Shopify, Shoptimised and other channel-relevant platforms.
• You'll own the CRM workstream for new product launches, working closely with Product Marketing, Ecommerce and regional teams to plan and execute product teasers, announcements, launch communications and post-launch follow-up.
• You'll manage and optimise Ooni's core lifecycle and automated CRM journeys, including areas such as welcome, browse and basket abandonment, post-purchase, back-in-stock, loyalty, customer surveys and other triggered communications.
• You'll identify opportunities to develop new automated journeys and improve existing ones, using customer behaviour and performance data to increase engagement, repeat purchase, retention and customer lifetime value.
• You'll coordinate activity across campaigns, automated journeys and product launches to ensure customers receive a coherent communication experience without unnecessary overlap or competing messages.
• You’ll contribute to our experimentation strategy, running A/B tests, developing clear hypotheses, learning from outcomes and seeking new ways to improve effectiveness.
• You'll report on CRM performance across engagement, conversion, revenue, ROI, retention and incremental impact, as well as understanding how recipes, editorial content, products and other content categories perform.
• You'll monitor email deliverability, list health, consent and engagement, working with relevant teams to maintain strong sender reputation and ensure activity follows applicable marketing and privacy requirements.
• You'll help define and embed CRM and email best practice, including principles, policies and standards for the wider Digital Marketing team.

What you'll need to succeed

• Proven experience in email marketing or CRM, with a track record of managing and executing campaigns across multiple regions.
• Proficiency with Iterable is preferred but not essential, alongside a working knowledge of HTML and CSS.
• Excellent understanding of email and CRM best practice, including segmentation, targeting, personalisation and lifecycle marketing.
• Experience managing automated and triggered CRM journeys and understanding how they contribute to retention and customer lifetime value.
• Strong experience optimising digital campaigns to improve end-to-end conversion rates and commercial performance.
• Strong project management skills, with the ability to prioritise competing requirements and meet tight deadlines in a fast-paced environment.
• Exceptional attention to detail and a commitment to high-quality content, customer experience and design.
• A solid understanding of ecommerce landing page experience and how onsite journeys affect campaign performance.
• Strong knowledge of performance metrics including CTR, conversion rate, CPA, ROAS, revenue and ROI, and the ability to translate these into clear commercial insight.
• An analytical mindset, with the ability to form hypotheses, interpret data and generate insights that improve performance.
• Familiarity with A/B testing methodologies and a proactive, continuous-improvement approach.
• A good understanding of email deliverability, consent management and customer communication best practice.
• Excellent communication and collaboration skills, with the ability to work effectively across Ecommerce, Product Marketing, Creative, regional teams and other cross-functional stakeholders.

Why Ooni

When you join one of our global teams, you're joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we've built here.

As a member of our team, you will also receive the following:

• Work for an employer that cares about your well-being. We've got private healthcare through Bupa as well as access to on-demand coaching and therapy sessions via BetterHelp.
• £500 to spend on Ooni products each year, plus 50% discount on any other Ooni products.
• £500 every year to spend on your passion – whatever that may be.
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you've been here for 5 years.
• Access to an employee assistance programme, including on-demand coaching.
• We believe in giving back to our communities, which is why we offer every team member five paid volunteer days each year to support causes they care about.