Global E-Commerce Data Analyst

1000 Brompton Bicycle Ltd; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in urban mobility is seeking a Global E-Commerce Data Analyst to enhance online performance through data insights. This role involves working with Google Analytics 4 and cross-department collaboration to drive improvements in user journeys and commercial outcomes.

Qualifications

• Proven experience in Ecommerce analysis and core KPIs.
• Strong knowledge of Google Analytics 4 and A/B testing.
• Effective at data transformation into actionable insights.

Responsibilities

• Leverage data insights to enhance Ecommerce user journeys.
• Develop and maintain dashboards for actionable insights.
• Collaborate with cross-functional teams to improve user experience.

Skills

Analytical Skills

Data Visualization

A/B Testing

Communication

SQL

Education

Experience in Ecommerce Analysis

Familiarity with Google Analytics 4

Tools

Google Analytics

Power BI

SQL

Databricks

Job description

Global E-Commerce Data Analyst page is loaded

Global E-Commerce Data Analyst

Apply locations Greenford, UK time type Full time posted on Posted 30+ Days Ago job requisition id JR100210 Global E-Commerce Data Analyst

Global E-Commerce Analyst

About Brompton

Brompton Bicycle is not just a brand; it's a symbol of innovative urban mobility. Founded in London in 1975, we have become a bit of a global icon, with our easily recognisable design and unwavering commitment to making city cycling smarter and more accessible.

At the heart of our success is our ingenious foldable bike – a testament to British engineering excellence. The compact and portable bicycles have revolutionised urban transportation, offering a practical and eco-friendly solution for navigating bustling cityscapes. Our dedication to sustainability, quality craftsmanship, and stylish design has earned us a loyal following of cycling enthusiasts and commuters worldwide. We are on a mission to create greener, more efficient cities and dedicated to our motto – Create Urban Freedom for Happier Lives.

What you will be doing:

You will be leveraging data insights from Google Analytics 4 (GA4), heatmaps, and user analytics to identify areas for improvement in Ecommerce user journeys and report on key performance indicators (KPIs). Generate reporting for the ecommerce teams, gathering insights long term and short term to improve conversion rates, average order value and revenue.

Responsible for contributing and validating a comprehensive roadmap for website functionality and collaborating with cross-functional teams for continuous improvement in our digital user experience which will ultimately drive ecommerce commercial results. You will be collaborating with our international offices to guide best practices and supporting ongoing optimisation of our websites for multiple departments that contribute to our user experience.

Additionally, the role requires ownership of GA4 analytics implementation, serving as the main contact for Ecommerce GA4-related queries, and ensuring precise and reliable data collection. Dashboard development and reporting are crucial aspects, involving the construction and maintenance of actionable insight dashboards, aligning with Ecommerce goals, and facilitating well-informed decision-making across our team.

Who you are:

• Proven track record in a similar Ecommerce Analyst role, clear understanding of all core digital and ecommerce KPIs that drive growth

• Deep knowledge of Google Analytics 4 with successful implementation and optimisation.

• Strong analytical skills and the ability to transform data into actionable insights, in line with the function and organisations business strategy.

• Experience in conducting A/B testing and utilizing results to shape digital strategies.

• Proficiency in data visualisation tools and the creation of dashboards, specifically powerBI, in partnership with data and analytics teams.

• Excellent communication skills, capable of conveying complex insights to both technical and non-technical stakeholders.

• Background in growing premium Brands through analytics.

Systems and Essentials

• Essential: Google Analytics and other analytics software

• Essential: Experience working with A/B testing platforms

• Essential: Knowledge of querying and transforming data using SQL

• Preferred : Familiarity with cloud based analytical platforms such as Databricks

• Familiarity with SaaS ecommerce platforms

About Us

Diversity and Inclusion

We are an Equal Opportunity Employer and strive to build a diverse and inclusive workforce at our company.

At Brompton we aspire to engage with diverse individuals, communities, and organisations in order to continue to nurture a rich diverse culture.

Our Values

We Take Pride - Quality is born in the details

We Build Community - A Brompton brings people together

We Are Curious - Inspiration is everywhere

We Bring Energy - Our movement and momentum are infectious