Global E-Commerce Campaign Manager

Experis - ManpowerGroup; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global staffing firm is looking for a Global E-Commerce Campaign Manager to create and manage integrated marketing campaigns. This hybrid role focuses on enhancing campaign activation frequency and driving revenue through digital marketing strategies. Ideal candidates will have 5-7 years of E-commerce campaign experience and proven ability in stakeholder management. Knowledge of analytics tools is essential. The position allows for flexibility with three days in the office and two days remote.

Qualifications

• 5-7 years of E-commerce campaign experience is required.
• Experience with global campaigns and working across multiple markets.
• Familiarity with tracking and analytics tools is important.

Responsibilities

• Establish the Ecommerce campaign vision and calendar.
• Create strategies to generate qualified leads and grow kit sales.
• Document all ecommerce campaigns including execution results.
• Request and consolidate campaign reports for measurement.

Skills

E-commerce campaign experience

Global campaign execution experience

Experience with tracking/GT Analytics

Storytelling experience

Pitching campaign ideas

Job description

Job title: Global E-Commerce Campaign Manager
Start date: November
Location: London (Hybrid: X3 days a week in the office; X2 remote)
Contract position

Overview

Creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation of kit sales for both LAS (Legal Aged Smoker) and LAU (Legal Aged User). The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills and the ability to be heard and represent effectively.

KEY RESPONSIBILITIES

• Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
• Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO)
• Design and delivery of each campaign strategic brief for IQOS.com, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
• Build and maintain an Ecommerce campaign library documenting all ecommerce campaigns with idea, execution, implementation results and references.
• Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns in collaboration with performance teams.
• Drive E-commerce Campaign management process and 360 communications with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
• Contribute to AB testing and Personalization ideation and analysis for each campaign.
• Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
• Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders for IQOS.com
• Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
• Communication of campaign results to key stakeholders

Desired skills

• 5 -7 years + of E-commerce campaign experience
• Global campaign execution experience -working with multiple markets and stakeholders
• Experience with tracking/ GTM / analytics
• Storytelling experience
• Experience in pitching campaign ideas and presenting back to stakeholders