Global Digital Web Activation Manager

ConvaTec; London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A global medical solutions provider in London seeks a Global Digital Web Activation Manager to drive digital strategies for the Ostomy portfolio. This role involves leading web design, local market activation, and optimizing customer experiences. The ideal candidate has over 7 years in web management, preferably in healthcare, along with excellent communication skills and a bachelor's degree in a relevant field. This position enables hybrid work arrangements.

Benefits

Hybrid working policy

Travel opportunities up to 10%

Qualifications

• 7+ years of experience in web design and management, ideally in healthcare.
• Experience in creating customer-facing digital solutions.
• Excellent communication skills across various stakeholder levels.
• High technical literacy and interest in web development.

Responsibilities

• Manage web activation roadmap and SEO performance.
• Design global master templates for web pages.
• Collaborate with marketing teams to localize web assets.
• Track lead generation and optimize conversion.

Skills

Web design

Content editing

Digital solutions

Lead generation

Excellent communication

Education

Bachelor's degree in Marketing

Tools

Optimizely

HTML coding

Job description

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Global Digital Web Activation Manager, London

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Client:

ConvaTec

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

1c57f5f9f2a9

Job Views:

16

Posted:

12.08.2025

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Job Description:

About Covatec:

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit .

About the role:

The Global Digital Web Activation Manager – Ostomy plays a critical role in shaping and executing Convatec’s digital strategy for the Ostomy portfolio across key global markets. This role is responsible for delivering high-performing campaign pages, optimizing website structure and content, and ensuring compliance with local regulations. Acting as a central liaison between global, regional, and local marketing teams, the manager drives efficiency through standardized digital solutions and supports seamless market activation using Convatec-approved platforms.

Key responsibilities include leading the web activation roadmap, managing SEO and performance tracking, and representing Ostomy in cross-functional IT forums to advocate for web optimization and technical enhancements.

Your Key Duties & Responsibilities:

Web design and Activation: Design and build global master templates for web pages and web experiences centrally that are then distributed and deployed locally in key markets. Design and deploy pages for campaigns as defined in our Global Marketing Campaign Calendar.

Web Asset Delivery: Collaborate with the Creative and Clinical Marketing teams to create and distribute global master web assets for market localization, supporting translation via SMARTCAT and Convatec web tools.

Activation Tracking: Monitor and report on local activation of global assets and experiences using activation trackers and monthly governance calls.

Lead Generation & Reporting: Track lead generation from web content and work with the analytics manager to build metrics and reporting to identify how we can further optimize conversion.

Customer Experience: Collaborate with Global Centre of Excellence to deliver a Convatec wide project revamping the website and improving the experience. Be the expert in Ostomy to define and drive the development of the relevant patient and healthcare professionals’ journeys on our website.

Experience & Qualifications

Proven 7+ years’ experience in web design, website experience, website management, content editing, ideally in healthcare/pharma businesses

Experience of creating compelling customer-facing digital solutions and brand experience lead generation on a global scale repurposing content

Experience managing processes for lead generation and nurturing

Pharma and/or MedTech knowledge highly desirable

Excellent communication skills (oral and written English) across a variety of stakeholder levels

User experience knowledge and understanding of behaviors for web

High technical literacy, interest in new web development content and lead generation

Working knowledge of Optimizely and HTML coding is highly desirable

Qualifications/Education:

Education:Bachelor's degree in Marketing, Web Design, Business Management, Computer Science, or a related field

Principal Contacts:

Internal: Marketing CoE, Global Marketing Group,IT & Digital Services, Local Sales & Marketing, Finance,local markets

External: Patients, Nurses, Doctors, KOLs

Travel Requirements

Position may involve travel up to 10% of the time. Most trips will include overnight travel.

Languages

Fluency in English both written and verbal

Working Conditions

Convatec operates a Hybrid working policy and you should expect to be in the office in Paddington 2-3 days a week.

Ready to join us?
AtConvatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’reready to make a real impact, apply today and help us bring our Forever Caring promise to life.

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Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at .

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.