Global Digital Strategy Lead

All; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global media company is seeking a Global Digital Strategy Lead to shape its digital footprint for film releases. The role involves developing audience strategies, creating engaging content across platforms, and coordinating with teams worldwide. Ideal candidates will have over 7 years in digital marketing with a strong grasp of audience behaviour and social media trends.

Qualifications

• 7+ years in digital marketing, social strategy, or content leadership roles.
• Proven ability to develop and implement global digital and social strategies.
• Strong understanding of audience segmentation and platform behaviour.

Responsibilities

• Define digital positioning for the international slate.
• Lead audience segmentation and behavioural analysis.
• Translate campaign pillars into engaging digital content strategies.

Skills

Digital Marketing

Audience Segmentation

Content Strategy

Social Media Innovations

Job description

We are looking for a strategic and collaborative Global Digital Strategy Lead to join our Global Creative Marketing team.

This role will give you a great opportunity to shape the digital footprint of our international film releases, driving innovative strategies from production through to global distribution. You’ll play a key role in shaping how audiences connect with our stories — driving creative ideas, sparking engagement, and working across markets to bring campaigns to life online.

Key Responsibilities

Audience & Platform Strategy

• Define digital positioning for our international slate, aligning platform strategies with audience behaviours across global markets
• Lead audience segmentation and behavioural analysis to identify key demographics and content preferences
• Deliver insights through competitor benchmarking and social trend analysis to guide campaign direction
• Develop platform-specific strategies and messaging frameworks tailored to audience segments and channel conventions

Creative Ideation & Content Strategy

• Translate campaign pillars into engaging digital content strategies across global and local social channels
• Provide creative inspiration and format recommendations aligned with character themes and narrative arcs
• Generate ideas for Content Days and reactive content that taps into real-time trends and audience sentiment
• Support influencer marketing by identifying relevant creators and proposing platform-appropriate executions
• Collaborate with internal teams including Global Marketing, Publicity, and Distribution to coordinate campaign execution and asset launches
• Guide local digital teams with strategic direction, ensuring alignment with global objectives and sharing performance insights
• Act as primary contact for third-party distributors, especially US-based partners, to ensure strategic alignment and campaign clarity
• Facilitate regular communication across territories and external partners to coordinate creative, influencer, and digital activations

Qualifications

• 7+ years in digital marketing, social strategy, or content leadership roles (preferably within entertainment or media)
• Proven ability to develop and implement global digital and social strategies across the full lifecycle of film releases
• Experience working on global campaigns across international teams and territories
• Strong understanding of audience segmentation, platform behaviour, and digital positioning
• Ability to translate insights into actionable recommendations and to provide creative direction and guidelines for local market adaptation
• Skilled in competitor analysis, social trends tracking, and performance reporting
• Strong interpersonal skills to guide and support internal teams, including senior execs
• Familiarity with influencer marketing and digital partnerships
• Up-to-date knowledge of social media innovations, platform updates, and emerging tools

Please visit our website to see this role and apply.