Global Digital Marketing & Communications Executive

Greaves Recruitment Solutions; England; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

Greaves Recruitment Solutions is seeking a Digital Marketing & Communication Executive to support digital strategies and campaigns across international markets. The role blends site-based or hybrid work with travel as required, emphasising audience engagement, content, SEO, PPC and lead generation.

The ideal candidate has 3+ years in digital marketing, strong copywriting and experience with HubSpot, GA4, Google Ads and CMS platforms.

Qualifications

• 3+ years' experience in digital or content marketing.
• Proven experience delivering multi-channel digital campaigns end-to-end (planning through to reporting).
• Strong knowledge of digital marketing channels, including SEO, SEM, PPC, Google Ads, email and social media.
• Proficiency in marketing platforms and tools such as HubSpot, Google Analytics and Google Ads, as well as CMS platforms.
• Experience in email marketing planning and execution, including lead generation (MQLs).
• Experienced copywriter, able to create engaging content across multiple channels and formats.
• Confident working with external agencies and stakeholders.
• Excellent communication, presentation and interpersonal skills.
• Hands-on experience using AI tools to improve marketing efficiency.
• Strong storytelling skills.
• Experience in a multi-site or international business environment.
• Experience in content production and/or graphic design, or managing external partners to deliver these

Responsibilities

• Develop and execute digital marketing strategies and campaigns with clear, measurable KPIs.
• Monitor performance, analyse data and optimise campaigns to drive continuous improvement.
• Collaborate with sales, technical and R&D teams to deliver aligned and effective campaigns.
• Work with internal teams and external partners to produce engaging, on-brand content.
• Manage and optimise website performance, improving SEO, user experience, traffic and conversion rates.
• Enhance customer experience through digital tools, platforms and automation.
• Plan and deliver content strategies aligned to B2B buyer journeys, including keyword research and content optimisation.
• Manage paid media campaigns across Google Ads and LinkedIn, including targeted B2B paid social activity.
• Use CRM systems such as HubSpot to manage lead generation, nurturing workflows and campaign tracking.
• Develop and optimise email marketing campaigns, automation workflows and landing pages.
• Grow social media presence, ensuring consistent brand messaging.
• Track and report on performance using analytics tools such as GA4, turning insights into actionable recommendations.
• Set up and maintain campaign tracking, including UTMs and tag management tools.
• Use AI tools to improve efficiency and explore new opportunities.
• Provide ad hoc support across marketing and communications activities, demonstrating flexibility and a proactive approach.
• Contribute to internal and external events, content creation and communications across press, social media, intranet and website channels.
• Translate technical and regulatory information into clear, engaging content for a range of audiences and channels.
• Support employer branding and recruitment activities in collaboration with HR

Skills

Digital marketing

Content marketing

Copywriting

AI tools

Analytics

Tools

HubSpot

Google Analytics

Google Ads

CMS platforms

Job description

Greaves Recruitment Solutions is seeking a Digital Marketing & Communication Executive to support digital strategies and campaigns across international markets. The role blends site-based or hybrid work with travel as required, emphasising audience engagement, content, SEO, PPC and lead generation.

The ideal candidate has 3+ years in digital marketing, strong copywriting and experience with HubSpot, GA4, Google Ads and CMS platforms.