Digital Marketing Executive

Aspire Recruitment; Lancashire; Hybrid; GBP 29,000 - 31,000; Full time

Job summary

Aspire Recruitment in Ormskirk is seeking a Digital Marketing Executive to join the marketing team. You will create and prepare digital content, support the Digital Marketing Manager and drive campaigns across PPC, SEO, email, social to maximise ROI.

The role is hybrid with a base in Ormskirk, Lancashire, offering a salary of £29,000-£31,000 per annum on a permanent, full-time basis.

Qualifications

• 2–3 years of digital marketing experience.
• Marketing degree or equivalent qualification required.
• Proven track record of successful digital campaigns.

Responsibilities

• Maintain and monitor website activity using GA4 and report on campaigns.
• Execute marketing activities across digital channels within budget and on time.
• Develop PPC and SEO campaigns; work with agencies on messaging and creative.
• Integrate digital campaigns with offline activities for a seamless customer journey.
• Monitor paid search, paid social, and organic channel activity.
• Support customer-facing communications like online content and email marketing.

Skills

Digital marketing

Campaign management

Analytics

Education

Marketing degree or equivalent

Tools

Google Analytics

Google Ads

Meta Ads

Job description

Digital Marketing Executive

Location: Ormskirk, Lancashire (Hybrid model)

Salary: £29,000-£31,000 per annum on a permanent, full time basis

About the Role

We re recruiting for a Digital Marketing Executive with our client based at their head office in the Ormskirk area to join their marketing team. The key responsibility of this role will be to create and prepare digital content alongside assisting with a number of key customer facing marketing activities for the entire portfolio. In this, you will provide support to the Digital Marketing Manager and will work closely with the wider Marketing function. With an excellent understanding of the marketing delivery chain, this role will work on fast-paced and challenging campaigns spanning PPC and Paid Social, website performance and content, SEO, CRO, social, email and reporting, with support from the wider Marketing team and agencies, aimed at driving maximum ROI.

Key Responsibilities

• Maintain and monitor website activity and performance by conducting in regular digital reporting and insight analysis by using tools and software such as GA4 to measure the performance of online campaigns whilst also identifying opportunities for improvement.
• Executing key marketing activities across digital channels to ensure timely, on budget delivery that drives customer retention and acquisition.
• Developing and manging a diverse range of digital campaigns, including PPC and SEO.
• Working with digital agencies to develop compelling campaign messaging and creative content.
• Identifying opportunities for the integrating of digital campaigns with offline activities that ensure a seamless customer journey.
• Monitor websites, paid search, paid social and organic channel activity.
• Support customer facing communications such as online promotional content and email marketing.

What We re Looking For

• At least 2-3 years of digital marketing experience
• A marketing degree or a similar qualification is essential
• Proven, track record of working on effective digital marketing campaigns
• Solid knowledge of digital marketing / marketing systems such as: Google Analytics, Google Ads and Meta Ads.
• Proven experience of digital acquisition channels and techniques, including: PPC and Paid Social, E-Mail, Social Media & Website Performance

Aspire Recruitment is committed to equality, diversity, and inclusion.

We welcome applications from all suitably qualified individuals regardless of age, disability, gender identity or expression, marital status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.