Global Demand Generation Specialist

JR United Kingdom; Birmingham; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading company seeks a Global Demand Generation Specialist to join their dynamic marketing team in Birmingham. This role focuses on executing comprehensive demand generation programs, driving engagement, and collaborating across regions. Applicants should have a strong background in demand generation with at least 7 years in the field, alongside analytical and stakeholder management skills.

Qualifications

• Minimum 7 years' experience in demand generation or marketing program management.
• Strong analytical skills with experience in KPIs and reporting tools.
• Ability to work across multiple time zones and cultures.

Responsibilities

• Develop and execute demand generation programs tailored to key segments.
• Collaborate with global teams to shape paid advertising strategies.
• Ensure performance tracking and analysis of marketing campaigns.

Skills

Stakeholder management

Analytical skills

Communication

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Google Analytics

Adobe Analytics

Excel

Eloqua

Job description

Social network you want to login/join with:

Global Demand Generation Specialist, birmingham

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Client:

Consult

Location:

birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Global Demand Generation Specialist

Contract Length: 12 months initial contract

Pay Rate: £25.84 per hour

Location: Remote or Hybrid (UK-based candidates preferred)

Hours: Flexibility required to overlap partially with US (Central Time Zone) hours

Scope

Are you an experienced marketing professional with a passion for strategy, analytics, and cross-functional collaboration? We’re seeking a Global Demand Generation Specialist to join a dynamic, international marketing team. In this role, you’ll support global campaigns, drive demand generation initiatives, and work closely with stakeholders across regions to align strategies and performance metrics.

Responsibilities:

• Develop and execute comprehensive demand generation programs, tailored to drive engagement across key segments including end-users, channel partners, and sales teams.
• Design and implement multi-touch email campaigns, building relevant audience journeys through tailored messaging and content sequencing. Ensure alignment with campaign objectives, global product priorities, and local needs.
• Collaborate closely with the global paid media team to shape paid advertising strategies across platforms (search, display, social), advising on messaging, creative assets, targeting criteria, CTAs, and landing page experience.
• Create detailed and strategic creative briefs for internal and external partners, ensuring messaging, value propositions, and creative output meet campaign objectives and resonate across global audiences.
• Lead the coordination of cross-functional stakeholder input, managing timelines, alignment, and approvals across segment leaders, portfolio owners, UX, content, and execution teams in multiple regions.
• Ensure clear performance tracking and analysis, contributing to global dashboards and reporting tools. Lead the monthly update of key performance metrics (Marketing Contacts, MQLs, Opportunities) for top priority countries.
• Drive the monthly reporting process, summarizing learnings and performance outcomes from integrated campaigns to support optimization and share best practices.
• Partner with regional teams to translate global strategies into local execution plans, including campaign adaptation, KPI setting, and activation timelines.

About You:

• Bachelor's degree (Marketing or related field preferred)
• Minimum 7 years' experience in demand generation, campaign strategy, or marketing program management
• Strong background in stakeholder management and creative briefing
• Excellent analytical skills and comfort working with KPIs, marketing funnels, and reporting tools
• Experience with platforms such as Salesforce, Google Analytics, Adobe Analytics, and Excel
• Familiarity with Eloqua (nice to have)
• Strong communication and organizational skills; comfortable working across time zones and cultures

If you're interested in the above role then please click apply or get in touch to discuss further.

Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.