Global Demand Generation Manager United Kingdom , London

Natterbox Limited; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is on the lookout for a Global Demand Generation Manager to lead the charge in creating impactful demand generation campaigns. This role requires a strategic thinker who can seamlessly blend digital marketing with account-based strategies to drive engagement and enhance customer experiences. You will be at the forefront of developing multi-channel campaigns, managing budgets, and aligning closely with sales teams to ensure success. If you thrive in a dynamic environment and are passionate about leveraging digital tools for growth, this is the perfect opportunity for you to make a significant impact.

Benefits

25 to 30 days holiday

Private health insurance

PerkBox benefits

Enhanced parental pay

Pension

Cycle to work

EAP via Vivup

Qualifications

• 5+ years in demand generation or growth marketing, preferably in SaaS or tech.
• Proven expertise in digital-first demand generation strategies.

Responsibilities

• Develop and execute a comprehensive demand generation strategy.
• Lead digital marketing efforts across various channels to maximize ROI.

Skills

Demand Generation

Digital Marketing

Account-Based Marketing (ABM)

SEO

Campaign Management

Analytical Skills

Communication Skills

Marketing Technology (Pardot, Salesforce)

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Pardot

Salesforce

ABM platforms

Job description

Natterbox is seeking a highly driven Global Demand Generation Manager to architect, execute, and optimize scalable demand generation campaigns. With a strategic focus on organic and perpetual digital programs, this role will build innovative, account-based strategies to increase deal sizes and enhance customer engagement. The ideal candidate will thrive in a dynamic environment, leveraging digital tools and growth led strategies to support Natterbox’s evolution.

Core Responsibilities

• Develop and Execute Global Demand Generation Strategy: Build a comprehensive demand generation strategy that supports Natterbox’s global sales and marketing goals, balancing digital, ABM, and offline approaches for optimal engagement.
• Digital Marketing: Lead digital marketing efforts across paid search, social, display, and content syndication, including hands-on campaign management and vendor oversight to maximize ROI.
• Organic Growth Initiatives: Create and execute organic marketing strategies, including SEO, content marketing, and social media, to drive brand awareness and engage prospects through relevant, value-driven content.
• Account-Based Marketing (ABM): Design and execute targeted ABM campaigns tailored to specific high-value accounts, leveraging insights to personalize outreach and build pipeline for key segments.
• Campaign Management: Plan, launch, and optimize multi-channel campaigns that incorporate organic, paid media, digital outreach, content marketing, ABM, and offline events to generate high-quality leads and pipeline growth.
• Event Marketing: Manage demand generation activities tied to global offline events, including conferences, webinars, and in-person experiences, ensuring alignment with broader demand generation and ABM goals.
• Sales Alignment: Partner closely with sales teams to ensure alignment on lead quality, pipeline targets, and campaign follow-up processes. Maintain open communication to adjust strategies based on feedback and results, particularly for ABM initiatives.
• Budget Management: Own and allocate the demand generation budget, ensuring maximum return on investment across campaigns, ABM initiatives, and events.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years in demand generation or growth marketing, preferably in SaaS or tech industries.
• Proven expertise in building and scaling digital-first demand generation strategies.
• Demonstrated experience with ABM, SEO, and digital media buying.
• Strong ability to align campaigns with evolving sales models, such as PLG and indirect sales.
• Proficiency in marketing technology, including Pardot, Salesforce, and ABM platforms.
• Analytical mindset, with a strong capability to optimize performance metrics.

Personal Attributes

• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
• Strong analytical mindset with a strong desire to test and learn.
• Self-starter mentality and a team player who thrives working across global and cross-functional teams.
• Thrive working in a fast-paced environment, with a strong ability to manage multiple deadlines and multi-task across campaigns and complex projects.
• Big picture thinker who does not hesitate to dive into details with strong quantitative skills and ability to translate data into insights and measurable results.
• Flexible and adaptable to changing business needs.
• Demonstrable listening, information gathering, and empathy skills for uncovering and defining deliverables, needs and outcomes.

What we offer you in return

Alongside a competitive salary, we offer a great range of benefits.

• 25 days holiday to 30 days (excluding public holidays).
• Private health insurance - after probation.
• PerkBox giving a range of personalised benefits.
• Enhanced parental pay.
• Pension.
• Cycle to work.
• EAP via Vivup.