Global Customer Lifecycle Manager

StoneX Group Inc.; London; Hybrid; GBP 100,000 - 125,000; Full time

Job description

Overview

Connecting clients to markets – and talent to opportunity

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, The StoneX Group is made up of four segments that offer endless potential for progression and growth.

Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.

Position Purpose:

The Global Customer Lifecycle Manager is responsible for executing global self-directed lifecycle marketing initiatives that drive customer engagement, retention, and reactivation. Reporting to the Senior Customer Lifecycle Manager, this role focuses on developing and managing targeted campaigns to enhance customer journeys through personalized and data-driven marketing strategies. The Global Customer Lifecycle Manager works closely with cross-functional teams to ensure seamless campaign execution and alignment with business objectives.

Responsibilities

Primary duties will include:

• Develop and execute lifecycle marketing campaigns focusing on customer conversion, retention, reactivation, and churn prevention.
• Implement and optimize engagement strategies across multiple channels, including email, SMS, push notifications, social media, webinars, and events.
• Utilize customer segmentation, personalization, and CVM methodologies to enhance customer experiences.
• Work closely with CVM to refine customer segmentation and value-based marketing strategies, ensuring highly targeted engagement.
• Partner with CVM and private client teams to develop loyalty and incentive programs that maximize customer retention and satisfaction.
• Engage with CVM regularly to assess customer trends and insights, translating them into tailored lifecycle initiatives.
• Collaborate with the Global Campaign Manager to ensure the seamless execution and optimization of lifecycle campaigns.
• Monitor, analyze, and optimize campaign performance based on key engagement and retention metrics.
• Report on key performance indicators (KPIs), including churn rate, LTV, campaign performance, and reactivation rates.
• Ensure all lifecycle marketing activities adhere to regulatory and compliance requirements.
• Provide insights and strategic recommendations to senior leadership on improving customer engagement.

Qualifications

To land this role you will need:

• Experience in customer lifecycle marketing, CRM, or CVM within financial services, trading, online gambling, or a related industry.
• Strong understanding of CRM tools and data-driven marketing strategies.
• Hands-on experience executing marketing campaigns that drive retention and customer engagement.
• Analytical skills to assess customer behavior and campaign effectiveness.
• Strong organizational and project management abilities.
• Excellent communication and collaboration skills, with experience working cross-functionally.
• Bachelor’s degree or equivalent experience.

Working environment:

• Fixed Term Contract
• Hybrid