Global CRM Specialist

Headliners Recruitment; England; Hybrid; GBP 50,000; Full time

Job summary

Une entreprise de B2C en croissance à Henley-on-Thames recherche un Global CRM Specialist pour développer une stratégie de CRM et de fidélisation. Le candidat idéal aura une solide expérience dans un environnement B2C ou D2C et possédera de fortes compétences en gestion de données. Le rôle inclut la gestion de programmes de fidélité, l'optimisation de campagnes, et la collaboration globale avec différentes équipes.

Benefits

Salaire compétitif jusqu'à 50 000 GBP par an

Modèle de travail hybride avec flexibilité

Opportunité de développer une stratégie CRM globale

Culture d’entreprise collaborative et inclusive

Opportunités de formation et de développement

Qualifications

• Expérience forte en CRM, idéalement dans un environnement B2C ou D2C.
• Compétences en interprétation des données et optimisation des campagnes.
• Esprit créatif et passionné par l'innovation marketing.

Responsibilities

• Développer et exécuter la stratégie CRM mondiale.
• Gérer le calendrier de marketing par e-mail et A/B testing.
• Analyser les données CRM pour améliorer les performances.

Skills

CRM

Data-driven

Communication

Stakeholder management

Organisational skills

Marketing innovation

Tools

Klaviyo

HubSpot

Shopify

Figma

Photoshop

Job description

Global CRM Specialist - Henley-on-Thames (Hybrid) - GBP50K Perm

We re looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business.

You ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.

Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.

Key Responsibilities

• Develop and execute the global CRM strategy and customer lifecycle communications.
• Lead the design, launch, and optimisation of our first loyalty programme.
• Manage the email marketing calendar, including campaign planning and A/B testing.
• Identify data opportunities for deeper customer segmentation and personalisation.
• Collaborate with internal teams and agencies on CRM and data integration projects.
• Analyse CRM and loyalty data to drive insight-led improvements and performance.
• Support in-store clientelling and create scalable CRM tools for retail teams.

About You

• Strong experience in CRM, ideally in a B2C or D2C environment.
• Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
• Data-driven with the ability to interpret insights and optimise campaigns.
• Excellent communication and stakeholder management skills.
• Comfortable working across global teams and multiple projects simultaneously.
• Detail-oriented with strong organisational and process management abilities.
• Creative and curious mindset with a passion for marketing innovation.

Desirable Skills

• Experience with Figma or Photoshop.
• Familiarity with loyalty programme design and implementation.
• Background in premium, luxury, or lifestyle brands (is a nice to have ).

What We Offer

• Competitive salary up to GBP50,000 per annum.
• Hybrid working model with flexibility.
• Opportunity to build and own a global CRM and loyalty strategy.
• Collaborative, inclusive company culture.
• Training and development opportunities.