Global CRM Manager - Beauty

Blu Digital; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global beauty business seeks a Global CRM Manager to create a leading CRM program focused on customer integrity and satisfaction. This role involves developing a comprehensive CRM strategy to enhance direct consumer relationships and drive customer acquisition. Ideal candidates will have experience in FMCG CRM, with a preference for those with retail or beauty backgrounds.

Qualifications

• Experience in FMCG CRM, particularly in retail or beauty.
• Proven success in implementing customer acquisition strategies.
• Ability to leverage customer data effectively.

Responsibilities

• Develop and manage the Global CRM strategy.
• Establish optimal interaction strategies across customer journeys.
• Collaborate with E-Commerce and IT teams for CRM tool development.

Skills

Customer Relationship Management

Data Management

Segmentation Strategy

Customer Acquisition

Tools

Klaviyo

Job description

My client a global beauty business is currently looking to recruit a Global CRM Manager.

You will build an industry-leading CRM programme with a brand that puts integrity, honesty and customer satisfaction at the centre of everything, you are the right fit for this role. You will build the Global CRM strategy to acquire, manage, and leverage direct consumer relationships across the entire customer journey, including establishing the most relevant journeys and the optimal interaction strategies at each interaction point. You will set data, segmentation and database strategies and work with the E-Commerce and IT teams to develop the tools to deliver these strategies in all markets.

To be considered you will have previous experience working in FMCG CRM (Retail a plus, Beauty is a plus). You will have proven success in driving customer acquisition and annual/lifetime value through a CRM strategy that you have implemented. You would ideally have used Klaviyo however not essential.

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Created on 22/06/2025 by TN United Kingdom