Global CRM & Lifecycle Lead (Relocation to Singapore)

TN United Kingdom; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Global CRM & Lifecycle Lead to revolutionize healthcare through technology. In this pivotal role, you will shape personalized communication strategies, drive data-driven decision-making, and lead a dedicated CRM team. With a focus on user engagement and operational efficiency, you will ensure that the company’s mission to empower patients and providers is realized. This role offers full relocation support to Singapore, a competitive salary, and a hybrid working model. Join a forward-thinking team that values diverse cultures and backgrounds, and make a significant impact on global health.

Benefits

Relocation support to Singapore

Monthly performance bonus

Comprehensive private healthcare

14 days PTO plus national holidays

Brand new MacBook

Individualized career progression

Inclusive company culture

Qualifications

• 5+ years of experience in mobile CRM and retention.
• Hands-on experience with large-scale automated communication platforms.

Responsibilities

• Lead user retention and communication strategy across digital CRM touchpoints.
• Manage a small CRM team and oversee content operations for all channels.

Skills

CRM Management

Data-Driven Decision Making

User Engagement Strategies

Content Operation Management

Team Leadership

Mobile Industry Knowledge

Attention to Detail

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Platforms

Data Analysis Tools

Email Marketing Software

Job description

Social network you want to login/join with:

Global CRM & Lifecycle Lead (Relocation to Singapore), London

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Client:

Elfie

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

53bc7ebd5441

Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

WE PROVIDE FULL RELOCATION / EMPLOYMENT PASS SUPPORT TO SINGAPORE FOR THIS ROLE!

ABOUT THE ROLE

At Elfie, we’re transforming healthcare through technology and data to empower patients and providers alike. As our Global CRM & Lifecycle Lead, you'll be a pivotal force in shaping personalised communication strategies that improve user engagement, streamline care coordination, and optimize resource allocation. In this role, you will drive data-driven decision-making, manage a small CRM team, and design user journeys to enable better health outcomes and operational efficiencies across our global platform.

WHAT WE OFFER

• A permanent global contract, with a fiercely competitive salary
• Relocation support to Singapore, including obtaining the Employment Pass
• Monthly performance bonus with high earning potential
• Comprehensive private healthcare support from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office
• 14 days PTO, plus national holidays off
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has a direct impact

WHAT YOU WILL DO

Lead the overall user retention and communication strategy across digital CRM touchpoints — including email, push notifications, SMS, WhatsApp, and in-app messaging.

Own the user lifecycle communication framework, defining segmentation, triggers, and personalized content strategies based on retention goals.

Drive the planning, execution, and optimization of user engagement campaigns to improve activation, retention, and app goals across key user segments.

Manage the end-to-end content operation for all CRM channels, overseeing translations and campaign localization for global rollouts.

Lead a small CRM team, with responsibility for roadmap development, resource planning, and performance management.

Champion a data-driven test-and-learn approach, leveraging user data platforms, automation tools, and segmentation strategies to continuously improve content effectiveness and campaign performance.

Establish and maintain Elfie’s user communication tone and style guidelines to ensure consistency and quality across markets.

Monitor key engagement metrics, analyze results, and present actionable insights and improvement recommendations.

Collaborate cross-functionally with Product, Growth, and Business teams to ensure alignment between communication strategy and business objectives.

WHAT YOU WILL NEED

Passion for the digital health industry and familiarity with companies and innovators in this space.

Hands-on CRM and lifecycle management tools: large-scale/automated communication platforms for email, app notifications, SMS.

Proven experience in the mobile industry working on retention.

5+ years of mobile CRM and Retention experience.

Superior grammar and copyediting skills with great attention to detail.

Ability to thrive in a fast-paced, technical, remote, and mission-focused environment.

WHY JOIN US?

• Strong and genuinely patient-focused company mission.
• Truly global start-up with a blend of diverse cultures and backgrounds.
• Excellent financial credibility and clear future vision.
• Phenomenal growth plans and an excellent company spirit.
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development.
• Experienced founders with 20+ years of experience in digital health, software, and partnership development in both blue-chip and start-up companies — with successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:

• Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our operational costs and promote the application.
• Insurers and employers: Elfie premium version (ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay healthy and engaged to increase productivity and control healthcare costs. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one NorthStar at Elfie: maximising global health impact, measured by lives impacted and individual impact levels. All KPIs and partnerships align with this goal.

Our core values are:

• Patient-first: Prioritizing ideas and projects that maximize patient health impact.

• Think big: Not letting fears and unknowns limit our ambition and solutions.

• Take ownership: Responsible for scalable solutions, not just executing processes.

• Resilience: Maintaining motivation and commitment despite challenges and setbacks.

Check out the Elfie app:

Android: https://links.elfie.co/apptester

iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone suitable? We offer a monetary reward for successful referrals. Contact our Talent Acquisition team for more details.