Global Content Marketing Manager

WorldFirst; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company in global commerce is hiring a Global Content Marketing Manager in London. The role involves shaping the brand narrative, overseeing content across channels, and engaging target audiences. Ideal candidates will possess excellent writing skills, a strong understanding of brand strategies, and a collaborative spirit.

Qualifications

• Strong understanding of brand management principles.
• Excellent communication and collaboration skills.
• Keen eye for detail with strong writing and editing skills.

Responsibilities

• Develop a comprehensive message house aligned with marketing objectives.
• Generate native-English content across various formats.
• Track key metrics to measure content effectiveness.

Skills

Excellent English writing

Content marketing strategies

Digital marketing knowledge

Strong analytical skills

Creative thinking

Tools

Content Management Systems (CMS)

Social media platforms

Job description

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Global Content Marketing Manager, London

Client: WorldFirst

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 8f906e505fdd

Job Views: 3

Posted: 16.07.2025

Expiry Date: 30.08.2025

Job Description:

About Us:

Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce. Focused on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increasing market accessibility for global SMEs. Our key businesses include Alipay+, Antom, WorldFirst, and ANEXT Bank.

The role:

We’re seeking a Content Manager to join our global marketing team in London, UK. You will shape WorldFirst’s brand narrative by developing key assets aligned with our brand identity. Your responsibilities include overseeing content creation and distribution across multiple channels, maintaining a consistent brand voice, engaging our target audience, and driving marketing objectives. If you are a strategic thinker with a passion for storytelling and content writing, we’d love to hear from you!

What you will be doing:

• Brand Message House: Develop a comprehensive message house aligned with marketing objectives and brand strategy. Identify target audiences in each market and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. Product-related
• Product-related Content Writing and Creation: Generate native-English content to educate markets about our brand and products across various formats including pitch decks, leadership presentations, scripts, product tutorial videos, customer stories, etc., to communicate brand messages.
• Collaboration with cross-functional teams: Work closely with social, KOL, paid, website, and PR teams to integrate brand messaging across all initiatives and maximize content value.
• Performance analysis and reporting: Track key metrics like website traffic, social media engagement, and lead generation to measure content effectiveness.

What we are looking for:

• Excellent English writing and editing skills with a keen eye for detail.
• Strong understanding of brand management principles and content marketing strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Proficiency in content management systems (CMS) and social media platforms.
• Digital marketing knowledge including SEO best practices.
• Creative thinking and ability to generate engaging content ideas.
• Strong analytical skills to measure content performance and make data-driven decisions.