Global Consumer Planning and Insights Lead

ZipRecruiter; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A major global drinks company is seeking a Global Consumer Planning & Insights Lead. The role focuses on driving brand growth through deep consumer insights and strategic planning, requiring over 10 years of experience in insights and creative planning within the FMCG sector.

Qualifications

• Over 10 years in insights/creative planning.
• Experience in FMCG and drinks, luxury brands preferred.
• Demonstrable track record in driving brand growth.

Responsibilities

• Lead consumer planning for a key brand.
• Ensure deep understanding of target consumer.
• Inspire brand team with consumer insights.

Skills

Consumer insight

Creative planning

Brand growth

Communication

Change management

Job description

Job Description

Global Consumer Planning & Insights Lead

Our client is a major global drinks business seeking to hire a brilliant insight and creative planning practitioner to work with the brand team to drive the growth of a fantastic brand across its global footprint.

This individual will lead the consumer planning agenda on a world renowned brand and will ensure that a deep understanding of consumers will be translated into actionable plans, priorities and assets, creating real value for the brand and the overall business.

Responsibilities

• Lead consumer planning on a key brand to shape the direction of global brand plans, priorities and assets with strategic thinking and depth of consumer insight
• Ensure the global brand team has a deep understanding of their target consumer
• Inspire the brand team and ensure that all activities are aligned with and underpinned by a common base of consumer insight
• Establish and develop the consumer target and opportunity in priority markets, specifically focussing on insight work that will deliver the most value
• Ensure all facets of the company's brand building are informed with consumer understanding with specific focus on global brand positioning, brand and global communications
• Ensure the global brand team assets - particularly communications and innovation - are created, developed and tested with a deep understanding of consumers and evaluated against agreed standards
• Lead ad hoc research that identifies consumer opportunities for growth and ensures all local insight on the brand aligns to the standard and priorities of the global brand team

Experience

• You will be have worked in insights/creative planning for more than 10 years and have worked for a brand directly for a significant part of that time.(Agency experience is relevant but can not be exclusive.)
• You will have experience in fmcg, drinks and potentially, have worked on luxury brands
• You will have a demonstrable track record of driving brand growth through your work

Skills

• You will have exemplary consumer insight and creative planning skills
• You will have a depth of understanding around how global brands work
• You will have an understanding of how premium brands operate across different geographies
• You will will be a confident communicator both written and verbal
• You will have both the appetite and capabilities to drive change