Global Communication Lead Diplomatico

Brown-Forman; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Equitable pay structure

Premium benefits reflecting company values

Employee growth opportunities

Job summary

A premium spirits company in London is seeking a Global Brand Manager to elevate the narrative and global presence of Diplomatico, a super-premium rum. In this pivotal role, you will lead the global communications strategy and manage external agencies to deliver impactful marketing campaigns. Ideal candidates will have at least 6 years of experience in global communications or marketing, particularly within luxury goods. This position supports a hybrid working environment with a modern office in central London.

Qualifications

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
• Proven ability to lead and manage multiple external agencies and drive integrated execution.
• Deep understanding of the evolving global media landscape and leveraging digital channels.

Responsibilities

• Lead the development and execution of the global communications strategy.
• Serve as the primary global contact and strategic leader for all external agencies.
• Spearhead the planning and execution of integrated marketing campaigns.

Job description

Quote from Hiring Manager

This is a pivotal role where you will elevate the global presence and narrative of Diplomatico, a leading super-premium rum from Venezuela. You will create culturally relevant, earned-media-first campaigns. You'll be instrumental in shaping how the world perceives our brand, driving integrated communications that reinforce our heritage and craftsmanship across every global touchpoint.

Meaningful Work From Day One

You will orchestrate Diplomatico's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability. This strategic role is responsible for translating the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning. The working style is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. Internally your title will be Global Brand Manager – (Communication Lead), Diplomatico.

What You Can Expect

• Lead the development and execution of the global communications strategy and integrated media plans.
• Serve as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
• Spearhead the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
• Provide visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
• Oversee the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
• Manage Diplomatico's global brand reputation, including the development of strategic crisis communications plans.
• Foster seamless cross‑functional collaboration with market teams, product development, insights and sales to support business growth.
• Manage the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
• Champion Diplomatico's distinct brand voice and ensure strict adherence to brand guidelines and legal compliance.

What You Bring To The Table

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
• Proven ability to lead and manage multiple external agencies and drive integrated execution.
• Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
• Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
• Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
• Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.

What Makes You Unique

• Experience with luxury goods or luxury wine and spirits – either in agency or on the brand side.
• Experience leading communications for a brand that achieved outsized growth through disruptive, non‑traditional marketing.
• Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Equal Employment Opportunity Statement

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Location: London, Country: GBR

Business Area: Global Marketing | Function: Marketing