Global Channel Marketing Manager - Global Technology Partners

Lenovo; Farnborough; On-site; GBP 55,000 - 70,000; Full time

Job summary

A leading global technology company is seeking a Global Channel Marketing Manager to oversee marketing activation initiatives for strategic accounts. The ideal candidate should possess 5-8 years of B2B channel marketing experience, particularly with large scale global partners. This role involves creative and collaborative campaigns, aligning closely with sales teams to drive growth and engagement while optimizing processes and budget management.

Benefits

Holiday purchase

Private medical

Income protection

Attractive pension scheme

Positive work-life balance

Learning and development

Life insurance

Discounts on Lenovo and Motorola products

Lifestyle discounts

Referral bonus

Qualifications

• 5-8 years of experience in B2B channel marketing is essential.
• Experience with large scale global technology partners preferred.
• Strong attention to detail and organizational skills.

Responsibilities

• Create and execute channel marketing account plans.
• Collaborate to drive account engagement and pipeline growth.
• Manage the channel marketing budget and 3rd party agency relationships.

Skills

B2B channel marketing

Commercial skills

Account-based marketing

Strong communication skills

Job description

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General Information

Req #

WD00079768

Career area:

Marketing

Country/Region:

United Kingdom

State:

Hampshire

City:

Farnborough

Date:

Friday, March 21, 2025

Working time:

Full-time

Additional Locations:
* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

The Global Channel Marketing Manager - Global Technology Partners (GTP) is a critical role in the development of strategic global accounts. This role is responsible for marketing activation for both 'to' and 'through' our GTPs.

We are looking for an experienced Global Channel Marketing Manager with experience in working with large scale global technology partners. Working as part of the International Channel Sales Organisation (ISO), the ideal candidate should have a sales mindset and a flair for account-based marketing. They should have a strong understanding of B2B technology marketing and operating in a channel led business. They'll possess a real passion for the channel and get excited about working with different geographies.

Central to this role is to create value and alignment, outstanding communication skills are a must for success and ideally experience of working in a complex matrix environment.

The key responsibilities of this role:

• Create and execute channel marketing account plans aligned to the priorities of GTP sales organisations.
• Work in collaboration with the account team to activate GTP's through enablement activities, communications, events and campaigns.
• Create outcome led marketing in collaboration with GTPs to drive account engagement, solution development and pipeline growth.
• Act as an ambassador for global channel marketing working collaboratively and building strong relationships across the Business Groups, Geo Marketing and Channel Teams.
• Elevate the Lenovo brand by leading with consistency and quality of message
• Optimise internal processes to improve efficiencies of the overall channel execution globally.
• Track marketing metrics and utilisation of channel marketing activities.
• Own, manage and optimise the channel marketing allocated budget for your allocated partners.
• Manage 3rd party agency relationships to maximise performance and successfully achieve plan execution.

What is required to be successful at this role:

• 5-8 years B2B channel marketing experience is essential ideally with large scale global partners.
• Previous experience of working in a global marketing role preferred in either a vendor, reseller or distributor in the IT sector.
• Strong commercial skills and working in partnership with sales.
• Strong team player with experience of working in a globally dispersed matrix organisation.
• Proven experience of creating to and through channel marketing campaigns, content, events and programmes.
• Strong attention to detail when managing multiple projects with great organisation & planning skills.

What we offer to Lenovo employees:

• Holiday purchase
• Private medical
• Income protection
• Attractive pension scheme
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola products discounts
• Lifestyle discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United Kingdom - Hampshire - Farnborough

* United Kingdom

* United Kingdom - Hampshire

* United Kingdom - Hampshire - Farnborough

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.