Brand Strategist

Global One; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading brand consultancy located in Greater London is looking for a Brand Strategist to develop and execute an effective brand strategy. The ideal candidate will analyze consumer behavior, conduct market research, and create initiatives to enhance brand awareness. Responsibilities include defining company positioning, creating branding guidelines, and managing digital identity. Candidates should have a Bachelor's degree in marketing and 3-5 years of relevant experience. This role offers opportunities for innovative branding initiatives in a dynamic environment.

Qualifications

• 3-5 years of experience in brand strategy or a related field.
• Experience with market research and consumer behavior analysis.
• Strong strategic thinking and problem solving skills.

Responsibilities

• Gather feedback from sales to define company positioning.
• Craft differentiation strategy for the brand.
• Create guidelines for company voice online and offline.
• Brief creative team on marketing projects.
• Conduct competitive research to identify strengths and weaknesses.
• Design promotional campaigns for new products.
• Develop social media strategy.
• Assess performance of advertising campaigns.
• Analyze market trends for new opportunities.

Skills

Strategic thinking

Problem solving

Market research

Consumer behavior analysis

Excellent communication skills

Education

Bachelor's degree in marketing, communications, or related field

Job description

The brand strategist will be responsible for developing and executing GLOBAL ONE's brand strategy. This will include conducting market research, analyzing consumer behavior, and creating initiatives to enhance brand awareness and loyalty. The brand strategist will also be responsible for maintaining GLOBAL ONE's identity and positioning in the digital space.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years of experience in brand strategy or a related field
• Experience with market research and consumer behavior analysis
• Strong strategic thinking and problem solving skills
• Excellent written and verbal communication skills

Responsibilities

• Gather feedback from sales and analyze consumer behavior to define our companys positioning
• Craft our differentiation strategy
• Create guidelines that define our companys voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects theyll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges