Global Brand Manager, Skincare - FTC

Charlotte Tilbury Beauty; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Charlotte Tilbury Beauty is seeking a Global Brand Manager for the Skincare category to spearhead ambitious marketing campaigns aimed at elevating the brand to the top of the global skincare market. The role involves strategic development, execution of innovative brand activations, and collaboration across diverse teams to drive customer acquisition and brand growth.

Benefits

25 days holiday plus bank holidays

Inclusive parental leave policy

Financial security with pension and life assurance

Wellness and social benefits including Medicash

Dog friendly days at work

Generous product discount

Qualifications

• Proven experience in developing global marketing campaigns within the beauty and premium skincare sectors.
• Strong preference for candidates with global experience working across multiple regions.
• Ability to balance quantitative and qualitative data for decision making.

Responsibilities

• Lead the development of 360 marketing campaigns for Skincare NPD launches.
• Monitor brand performance and track results of key campaigns.
• Collaborate with various global teams to ensure integrated marketing activities.

Skills

Collaboration

Creativity

Strategic brand positioning

Problem-solving

Communication

Tools

MS Office

Prestige Beauty market research databases

Job description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As Global Brand Manager, you will be responsible for generating a quantum shift in skincare growth on our Skincare category NPD projects cross-category activations, to grow the brand in the skincare category towards the #1 global rank. The role is responsible for leading and driving thorough, strategic & record-breaking global brand marketing campaigns, across all markets, in the air & on the ground for the Charlotte Tilbury brand across Skincare NPD and cross category campaigns. Working closely with the Global Head of Skincare and across in house creative, digital, and regional partners, you will build and deliver ground-breaking 360 global marketing campaigns, supporting both new product launches and core franchises.

As a Global Brand Manager, Skincare you will

• MAGIC SKINCARE FRANCHISE STRATEGY & PURPOSE - You will support the Global Head of Skincare and Global Brand Director in creating strategy for the Skincare category NPD’s & collaborate with the various internal teams to realise the growth ambition. Our purpose ‘the magic of skin confidence’ should be central to this as well as our product promise ‘immediate skin revival- clinically proven results’.
• CAMPAIGN DEVELOPMENT - You will lead the development of 360 marketing campaigns for the Skincare NPD Launches as well as cross-category activations. You will own the end-to-end campaigns for Skincare NPS, from concept through to campaign delivery and measurement, partnering with 360 global teams (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, Ecommerce and Content teams). You will play a key role in spearheading the CPA for on time ain full delivery of all projects.
• CROSS CATEGORY BRAND ACTIVATIONS - Translate strategy to action leading cross-category brand activations (TOA’s, collateral production and seasonal moments) to drive brand salience & customer acquisition on the core of our brand.
• BRAND EXPERIENCE - Support the brand director & partner with ad-hoc activations, consulting Pro team, Education & Visual Merchandising to translate the brand vision into training, services & instore brand experience which drives customer acquisition & builds the brand consistently for your key projects.
• PERFORMANCE REVIEW - You will stay close to brand performance & track the results of key campaigns to improve our marketing ROI & customer acquisition. You will monitor competitor activity monthly and perform in-depth analysis
• REGIONAL COLLABORATION - You will collaborate with all regions and markets, as well as the Ecommerce team, to ensure activities are integrated across channels (paid, owned and earned) with consistent messaging, whilst solving for local relevance. You will craft clear marketing toolkits exciting the business on the new launch/campaign presenting them with a complete kit to flawlessly execute the innovation/campaign in a timely fashion.

Who you will work with

Reporting into the Global Head of Magic & Skincare Brand Engagement

About you

• Collaboration & limitless creativity - We have a unique business model – you will collaborate & inspire market leading creativity from our whole diverse team to deliver unparalleled growth. You will strike a perfect balance of structure & analytics with creativity and entrepreneurship. Being both a visionary brand manager & strong team player is critical.
• Proven experience of brand marketing role especially in developing global campaigns, always on brand engagement & strategic brand positioning- within beauty & premium skincare
• Proven track record for delivering distinctive & effective brand marketing campaigns
• Strong preference for candidates with global experience working with multiple regions
• Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running.
• Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and inform decision making.
• Innovative problem solver and creatively driven.
• Strong people management skills with the ability to influence, multitask and motivate.
• An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation and can facilitate sound judgments and swift decision making.
• Results orientated with an impeccable work ethic.
• Proficiency in MS Office, and familiar with the most relevant Prestige Beauty market research databases

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!