Global Brand Manager (New Brands & IPs)

Merlin Entertainments Group; Greater London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a passionate Global Brand Manager to drive innovative brand strategies and engage audiences worldwide. In this dynamic role, you will shape impactful brand plans, collaborate cross-functionally, and oversee the delivery of compelling brand experiences. Join a vibrant team dedicated to creating unforgettable memories through exciting attractions. If you're a results-driven marketing professional with a flair for creativity and a strong background in brand management, this opportunity is perfect for you. Embrace the magic of the entertainment industry and help elevate our brands to new heights!

Benefits

Pension

Life Assurance

Discretionary Company Bonus

25 Days Holiday

Merlin Magic Pass

25% Discount in Retail Shops

40% Discount on LEGO

Qualifications

• 3-5 years of experience in brand management or marketing, preferably in entertainment.
• Strong understanding of marketing channels and campaign management.

Responsibilities

• Manage brand plans and ensure consistent messaging across all platforms.
• Collaborate with creative teams for impactful content and campaigns.

Skills

Brand Management

Market Research

Content Creation

Campaign Management

Communication Skills

Leadership

Data Analysis

Education

Degree in Marketing

Degree in Business

Degree in Communications

Job description

What you'll bring to the team

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

The Global Brand Manager will be responsible for the effective delivery of Merlin’s brands; shaping impactful brand plans that support the long-term strategy. Working cross-functionally with internal teams and external partners the Global Brand Manager will bring our new brands and IP brands to life brilliantly and drive growth in the competitive entertainment landscape. Ensuring our brands are delivered consistently and with relevance, across all touchpoints, with innovative brand activities and experiences in place that resonate with target audiences to drive brand awareness and engagement.

You will work closely with relevant internal teams to manage new product development and implement and manage measures to track brand performance, develop asset and content creation, and implement and monitor brand launches and campaigns.

This role is ideal for a passionate, results-oriented marketing professional with experience in developing and managing new brands and IP brands.

Main Responsibilities

Brand Management & Activation

1. Support the building of robust brand plans that effectively launch and drive brands, in line with the long-term brand strategy, and ensure they are embedded in annual marketing plans.
2. Ensure consistent and relevant delivery of brand messaging and identities across all marketing touchpoints and platforms.
3. Act as brand steward, managing approvals with a focus on sharing best practice across the marketing community.

Creative Development

1. Collaborate with creative teams and external agencies (where relevant) overseeing delivery of impactful content, campaigns, style guides and playbooks.
2. Work with MMM teams on product development to ensure brand experiences align with brand strategy and vision and are delivered on time and on budget.
3. Ensure measurement of all activity is implemented and managed, providing insights and recommendations for optimization.

Market Research & Insights

1. Agree where market research is required, working with Global Insights teams and ensure robust analysis informs future planning activity.
2. Conduct market research as required and analyse consumer trends to inform future planning activity.
3. Monitor and track brand performance use data-driven insights to inform future activity, identifying areas for improvement, updating key stakeholders and optimizing brand activity to drive brand and commercial KPIs.

Cross-Functional Collaboration

1. Work with cross-functional teams (including marketing, MMM and operations) to ensure brand consistency and alignment with business objectives.
2. Day to day management of external partners and agencies to execute brand initiatives and campaigns effectively.

Qualifications & Experience

• The ideal candidate will have a degree in Marketing, Business, Communications, or a related field, with 3-5 years of experience in brand management or marketing, preferably within the entertainment, tourism, or hospitality sectors.
• Ideally has a strong background in the entertainment, tourism, or hospitality sectors, preferably at a global level.
• The candidate should have experience of overseeing and deploying successful new brand and IP brand plans and activities.
• A strong understanding of marketing channels, content creation, and campaign management is essential.
• The candidate should have excellent communication skills, both written and verbal, and be highly organized with the ability to manage multiple tasks and projects simultaneously.
• The candidate should also have solid commercial understanding and be comfortable with analysing data to monitor brand performance and optimize strategies.
• Strong leadership and communication skills are essential, as well as the ability to analyse and act on consumer insights.
• The ideal candidate will be creative and results-driven, with a proven understanding of brand positioning and consumer behaviour, a keen eye for detail, and the ability to work collaboratively with internal and external teams.
• Experience managing brand budgets and working with cross-functional teams will be key to success in this role.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at [e-mail] and one of the team will get back to you as soon as possible.

Pay Range

Competitive