Global Brand Manager - MT Experience

What you'll bring to the team

We have a new opportunity for a Global Brand Manager - MT Experience.This role will be responsible for shaping and delivering brand plans that align with long-term strategy, ensuring consistency and relevance across all marketing touchpoints. The successful candidate will lead innovative brand activities and experiences that engage target audiences, drive awareness, and support commercial growth.

Working cross-functionally with internal teams and external partners, this role will oversee brand positioning, creative development, and campaign execution to bring our brands to life in a compelling and consistent way. The Brand Manager will also be responsible for monitoring brand performance, analysing consumer insights, and ensuring that best practices are shared across the marketing community.

This role is flexible globally on location (exc. APAC and West Coast USA), but you must be able to align with UK operating hours.

Key responsibilities:

• Develop and implement brand plans that align with long-term strategy and annual marketing objectives.
• Lead creative development, ensuring consistent and impactful brand messaging across all touchpoints.
• Monitor brand performance, analyse insights, and optimise strategies to drive awareness and engagement.
• Collaborate with internal teams and external partners to deliver high-quality brand activations and experiences.

Qualifications & Experience

• A strong background in brand management with experience ina senior role.
• Experience in the entertainment, tourism, or hospitality sectors, preferably at a global level.
• A proven track record of delivering successful brand strategies and activations.
• Experience managing significant brand budgets.
• The ability to analyse and act on consumer insights to inform brand decisions.
• Strong leadership and collaboration skills, with experience working across multiple teams and stakeholders.
• Excellent communication skills and the ability to influence at all levels.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here).

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

Pay Range